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billparkes

  1. Great to see customer LTV rounding out the #sds12 event this week! Strategic oppty for all marketers. 10:43 AM May 24th via Twitter for iPad
  2. @MargaretMolloy have a framework to align org on distributed ownership of social media; let me know if you'd like me to share! 9:30 AM May 24th via Twitter for iPad in reply to MargaretMolloy
  3. Absolutely!“@MargaretMolloy: Social media is no longer one role, it's a skill ALL marketers need @jneeson #sds12 [Study]” 9:27 AM May 24th via Twitter for iPad
  4. B2B CMO survey: 'customer experience, marketing technology' key skills needed in marketing today #sds12 9:25 AM May 24th via Twitter for iPad
  5. CMO priority roles: 1. Social media 2. Customer marketing 3. Marketing technology 4. Content marketing #sds12 9:23 AM May 24th via Twitter for iPad
  6. Biggest drivers of change for CMOs today: 1. marketing ROI 2. Digital marketing 3. Product breadth #sds12 9:17 AM May 24th via Twitter for iPad
  7. I'm at Sirius Decisions Summit 2012 (Paradise Valley, AZ) w/ 3 others 4sq.com/JLYbBh 9:02 AM May 24th via foursquare from Phoenix, AZ  
  8. @MargaretMolloy agree! Data integration between marketing and sales is critical. Solvable; just needs to be prioritized! #sds12 10:52 AM May 23rd via Twitter for iPad in reply to MargaretMolloy
  9. Building Blocks for social biz: org alignment, governance, skill dev, social collab, adoption/utilization #sds12 4:21 PM May 22nd via Twitter for iPad
  10. Citrix using predictive modeling to enhance lead scoring; validates or 'busts' intuitive profile/behavioral scoring #sds12 4:00 PM May 22nd via Twitter for iPad
  11. @megheuer agreed! See the models as complimentary 3:49 PM May 22nd via Twitter for iPad in reply to megheuer
  12. New Demand Waterfall: valuable fidelity for marketers to aspire to; simpler model will likely remain the focus for many marketers #sds12 3:35 PM May 22nd via Twitter for iPad
  13. New b2b TLA: AQL's... Automation qualified leads; part of higher fidelity waterfall #sds12 2:32 PM May 22nd via Twitter for iPad
  14. Inbound marketing is a mandatory element in b2b demand gen today #sds12 > concur! 2:29 PM May 22nd via Twitter for iPad
  15. Adobe sources 30% of all leads, touches 95% of all deals, thru Smart content marketing #sds12 2:11 PM May 22nd via Twitter for iPhone
  16. Settling into #sds2012 in toasty Scottsdale AZ! (@ The Phoenician Scottsdale w/ 3 others) 4sq.com/JlhIrC 8:44 AM May 22nd via foursquare from The Phoenician, Scottsdale