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AudioMarketing

  1. A Study In Radio's Effectiveness: Creative testing for radio advertisers: http://tinyurl.com/42cp9uf
  2. Ad Age: What You Don't Learn In Ad School - Insights for a New Generation: http://tinyurl.com/3rg5vgk
  3. Mediapost: Mobile More Pervasive in Weekend Purchase Decisions : http://tinyurl.com/3e4rqzq
  4. Green Ads largely failing to change consumer behavior: Study from Ogilvy & Mather Green: http://tinyurl.com/3buovhm
  5. USA Today: In a renaissance for radio, more listeners are tuning in: http://tinyurl.com/6xb4brh
  6. Clear Channel Chairman Bob Pittman's Old-School Approach to New Radio Success: http://tinyurl.com/4g4vdgx
  7. Honest Tea Plans To Continue Guerilla Marketing ... our Radio talent has helped drive some of their campaigns. http://tinyurl.com/4fkucpa
  8. @FastCompany: In Social Media, Failing to Plan Is Planning to Fail: http://tinyurl.com/2cmupx4
  9. @Social_Creature @ SMExaminer ... Cold Stone Creamery ... great Social Media Case Study http://tinyurl.com/2c6pcqg
  10. RT@StantonEvrybdy Social network sites now take up more online time then any other activity: http://tinyurl.com/3xenacc
  11. Moving Beyond Using Social Media Like Traditional Media: http://tinyurl.com/2wzruch
  12. @MarkRamseyMedia: "Transmedia" a fancy word for a simple concept: telling stories across multiple platforms": http://tinyurl.com/34wy7o3
  13. Wondering how Social Media will affect Marketing/Advertising? GREAT article re: Ford and experiences w Social. http://tinyurl.com/37oraay
  14. MediaPost: Social Media Driving Consumer Behavior Changes "affects communication, shopping and other activities": http://tinyurl.com/22untka
  15. Mediaweek Media Plan of the Year: Congrats to our friends at Merlino Bauer for winning a people's choice award! http://tinyurl.com/27masfg
  16. Business Insider: Why The Mobile Advertising Wars Have Just BegunRead more: http://tinyurl.com/2acv3rf
  17. USA Today: New Ford Explorer to make debut on Facebook, instead of at auto show: http://tinyurl.com/38zq6x7
  18. @MarkRamseyMedia: Groupon "social buying" - new model for social+group purchasing: http://bit.ly/bp1w1J
  19. Hear 2.0: Scaling Up Online Radio http://shar.es/mxcGo