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amyposner

  1. @JDurbinAI10 YES, you go James-love you Olympia,WA
  2. #EmailSc Please share your key points to influence clients (I'm a marketing strategist and biz writer) to use email newsletters
  3. COPY TIP 2.9: Make it real, make it relevant - real and relevant to you audience that is - don't mistake yourself for your market!
  4. Copy Tip 1.31: Provide genuine value and you'll win business. Ask what you can do for them and DO IT!
  5. COPY TIP 1.28: Careful editing - and CUTTING - is a key ingredient to a piece well written - be ruthless - get feedback
  6. COPY TIP 1.24: Educate. Inform. Layout problems, provide solutions in clear, concise language.
  7. Copy Tip 1.14: Rewrite your sentences& get rid of words ending in "ing" write in more present tense and your piece comes alive
  8. Copy Tip: 1.13: Immortal words of my dad: if you can do something about it, why worry? If you can't do anything about it, why worry?
  9. COPY TIP 1.11.11 Search your writing for uses of the word IT. Replace IT with what IT actually is and grab your readers
  10. COPY TIP 1.7: Managing Time on the Slippery Slope http://bit.ly/hIkNjs
  11. Copy Tip 1.4: Outline Your Ideas: Title, Problem, Solution, Wrap. Create 3 bullets points each - piece is almost written
  12. Copy Tip 1.3: Less is always more in writing. Be ruthless in cutting out copy that does not support what interests your audience
  13. Last year was great, expect this year to be better - council to end whining about 2010.
  14. Copy Tip 12.27: How can you tweak your USP to make it ALL about them? Use it in your writing. USP Qs? Ask me!
  15. TIP 12.22 Don't mistake yourself for your market. Provide solutions, focus on what's in it for them ALWAYS
  16. COPY TIP 11.15 Write it. Read it aloud. You'll find things that don't 'ring' right - edit those. Better piece every time
  17. COPY TIP 12.14 Write in simple plain language, avoid jargon. Read through and remove the word THAT and improve your copy
  18. COPY TIP 12.13 Write to ONE person, never say SOME OF YOU MAY...I'm not some of you, I'm me. Say YOU even when writing to thousands
  19. INTERVIEWING – Asking great questions http://bit.ly/hd2E5c