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amaiowa

  1. Today our luncheon is with @BrettTrout on the legal pitfalls of social media. Details here: http://ow.ly/MFNb
  2. Our luncheon tomorrow with @BrettTrout on the legal pitfalls of social media has been rescheduled for 12/16. http://ow.ly/HCgj
  3. Get registered by noon tomorrow. @BrettTrout to discuss legal pitfalls of social media on 12/2. http://ow.ly/HcE0
  4. Remember to register for our next meeting on 12/2. @BrettTrout will discuss the legal pitfalls of social media. http://ow.ly/FAuQ
  5. We are drawing for the $100 Visa gift card at our 12/2 meeting. You must bring your punch card to be entered and must be present to win.
  6. Join us at 11:30 am today for SIG speaker Abe Goldstien of @trilix, discussing how to freshen up your message (Hilton Garden Inn, Johnston).
  7. Ninth: surprise and delight. Google does a brilliant job with this. -@tommartin
  8. Eighth: remember your base. Is everyone in your company your biggest fan? -@tommartin
  9. Seventh: talk back. Once you listen well, you have the opportunity to respond.
  10. Sixth: ..................listen
  11. Fifth: be aspirational. Steve Jobs brought this back for Apple. -@tommartin
  12. Fourth: Show some respect. Too often we create ads that insult the viewer. -@tommartin
  13. Third: Elicit emotion. Southwest Airlines does a great job with this. -@tommartin
  14. Second step: build a great product. -@tommartin
  15. First key to building brand passion: be passionate about something. -@tommartin
  16. Everyone at today's luncheon got a free coupon book from @chocolatestory full of great offers from local businesses. What a deal!
  17. Meet @tommartin at our tweetup on 11/03, a great primer for his presentation on brand passion the next day: http://twtvite.com/ojj2tf
  18. Interested in learning about how to create brand passion? Hear from @tommartin at our tweetup on 11/03: http://twtvite.com/ojj2tf
  19. Meet @tommartin prior to his talk in Des Moines on brand passion. We're hosting a tweetup on 11/03. Join us: http://twtvite.com/ojj2tf
  20. Be sure to follow our account for details on the upcoming AMA tweetup in November.