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alldaycreative

  1. Really interesting article in the Guardian about how the word 'authentic' is becoming devalued - guardian.co.uk/lifeandstyle/w…
  2. @ClarityCounts strangely enough no-more about agencies calling themselves brilliant, innovative etc before explaining what they actually do.
  3. @BellaSquee Anchovy - always anchovy =) I might try suggesting that to clients. "We deliver innovative solutions, with extra anchovies."
  4. @BellaSquee Also when a client says they "deliver" [meaningless B2Bspeak] I wonder if they use the same guy who delivers my pizza.
  5. @nashienet hmm... looks like they're the people who made those magic eye books in the 90s. At least they don't use the word "solution" :-D
  6. Never ceases to amaze me how many companies don't think it necessary to explain, on their homepage, in plain English, what they actually do.
  7. @CopyFountain @wordmongerbc LOL! A client once told me the phrase "personal service" in their bio made them sound like a massage parlour...
  8. Does the phrase "Blow your own trumpet" sound exceptionally dirty to anyone else, or is that just me?
  9. Bloomberg - Apple to release new Macbook Pro on June 11th bit.ly/KHvB1H
  10. A room with a view... campl.us/jtwn
  11. I'm in awe of the first copywriter who came up with the idea of adding "just" to a ridiculous price. Slice of pizza "just" 6.99! Dicks.
  12. If tax is a business expense, why isn't tax tax deductible? #philosoraptor
  13. New on allday.cc - Three reasons why you should never use the word solution bit.ly/ILonq7
  14. No idea what it has to do with selling the product, but it's a fascinating stat. Either that or the client's researchers are on crack.
  15. According to the research I'm reading, 53% of 18-23 year olds would rather part with their sense of smell than their mobile phone.
  16. Proper research is fundamental to every good ad campaign. But no bar chart can predict, influence, or defeat the human heart.
  17. Best strap I've seen advertising a car in a very long time. twitter.com/alldaycreative…