alanchumley
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RT @: Data is a commodity - the real value of is expert insight that comes from knowledge & experience
12:32 AM May 25th
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Measurement now getting 9% of Corporate Budgets
4:02 AM May 21st
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@ eMarketer, DDB Worldwide OpinionWay Research, Oct 11, 2010 +Hubspot 2011 + Technogrpahics.
6:27 AM May 18th
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in reply to reinventioninc
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RT @: Poll: "57%of Facebook users never click on ads or other sponsored content" and more ugly metrics
1:17 AM May 16th
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PR measuremt is not an isolated field. Practitioners need solid training in marketing & soc science research, not just PR.
8:38 AM May 10th
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Looking 4ward 2 speaking @ 's conf nxt wk. Tips from the Trenches of SocMed Meas't. Best prac / guiding principles.
5:46 AM May 11th
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Because if you can't measure it, don't even bother...12 key things to measure on
5:54 AM Apr 13th
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Measuring the offline impact of online: A group of academics have attempted to measure the offline impact of onl...
6:08 AM Apr 11th
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Seats are filling up! Join @ @ @ & many more @' Measurement Conf 4/18 in DC.
10:51 AM Apr 5th
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Meaning from unstructured text has to be one of new (& exciting) frontiers for web analytics @
2:35 AM Apr 10th
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Fleishman-Hillard Named to Advertising Age’s 2012 "Best Places to Work"
5:43 AM Mar 27th
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From @: The 5 basic rules of calculating fan (or follower) value
10:32 AM Mar 20th
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highlights of study: Invest at least 9% total budget in . measure outcomes if u want to be excellent
2:47 PM Mar 26th
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A Tool Time kinda day w/ tabs open for @ @ @ @ @
5:33 AM Mar 27th
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Social AVEs are not value, they are Blarney RT @
9:05 AM Mar 21st
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The case for standards in public relations measurement RT @
4:03 AM Mar 20th
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Bogged in 600 search strings 2day 4 automated analysis. Output only as good as input. Best to layer humans atop for nuance.
6:18 AM Mar 19th
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NYC-based digital analytics / wonk? Consider this FH gig:
2:46 PM Mar 16th
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An all-too-prevelant tendency out there 2 skip best practices measurable objectives & go straight 2 metrics&scorecards. Danger.
1:58 PM Mar 16th
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An all-too-revelant tendency out there 2 skip best practices measurable objectives & go straight 2 metrics&scorecards. Danger.
1:54 PM Mar 16th
via web
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- Name Alan Chumley
- Location St. Louis, MO
- Web http://fleishmanh...
- Bio VP in Fleishman-Hillard's global research / branding / insights group. Recovering Canadian in mid-west US. Flaneur. New Father.
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