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@stormbrew depends on the scale. Large businesses may be able to afford to build brand awareness, but small businesses typically want action9:09 AM Jul 10thfrom webin reply to stormbrew
@stormbrew in other media the effectiveness is harder to calculate than online media. ROI is easier to calculate online10:27 PM Jul 9thfrom TwitterBerry
@stormbrew what would be a better way of measuring effectiveness? CT at least measures whether it was clicked, but not conversion10:19 PM Jul 9thfrom TwitterBerry
Kind of funny to be reading the Edmonton Journal and see an Edmonton Sun story come up in "Stories around the web"12:39 PM Jul 9thfrom web