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adchung

  1. If a sentence in your body copy can't be diagrammed, it's probably too long. 12:31 PM May 10th via web
  2. Best advice I've heard in a while: RT @FrankAdman "A good ad man doesn't sell you cola. He makes you thirsty." 12:15 PM May 7th via web in reply to FrankAdman
  3. My mentor taught me that all opinions should be heard. That doesn't mean you can't pick and choose which ones you should implement. 11:48 AM Apr 5th via web
  4. A gently reminder that logos should be appreciated. buzzfeed.com/ivanr4/great-l… 2:31 PM Apr 2nd via web
  5. If I need something from you, I don't want to hear "no." And I definitely don't need you to tell me why you can't. 1:50 PM Mar 28th via web
  6. Maybe it's just me, but, "because that's what the client asked for," isn't a very compelling reason to do the wrong thing. 3:47 PM Jan 20th via web
  7. @heywhipple I wonder if there is an opportunity to develop interactive books for clients interested in creating content. Thoughts? 3:46 PM Jan 20th via web in reply to heywhipple
  8. Don't ask what the client wants. Ask what the client's customer wants. 1:48 PM Jan 12th via web
  9. What's surprising to me are people who set a project to fail, and are then surprised when, from time to time, it fails. 12:06 PM Jan 10th via web
  10. Change order reads: 1-Take existing ad. 2-Change all copy. 3-Change all visuals. How do you not understand you're asking for a new ad? 11:59 AM Dec 29th, 2011 via web
  11. Our office needs a Thunderdome. For the next time two account service persons ask for something that needs to be done at the same time. 11:26 AM Dec 22nd, 2011 via web
  12. Two sins of client service: Creatives forgetting that we are a service, Accounts forgetting service is not merely jotting down an order. 12:47 PM Nov 28th, 2011 via web
  13. Rather than branding yourself as a great company, just be a great company, and people will brand you as one. #brandhappens 11:22 AM Nov 22nd, 2011 via web
  14. Dear account service: We are always open to suggestions, but sharing them 30 minutes before the client presentation is a waste of your time. 9:44 AM Nov 21st, 2011 via web
  15. Just stopped short of thanking Siri. 3:18 PM Nov 16th, 2011 via web
  16. When you tell us we have X number of days to work on something, please don't count the day when you handed us the job at 5pm. OK, thanks. 6:05 PM Sep 26th, 2011 via web
  17. You know your creative brief is lacking if I reach for the product brochure for more information. 11:30 AM Sep 21st, 2011 via web
  18. Boardwalk Empire's new print ads? Brilliant. Or is it just me? 8:56 PM Sep 15th, 2011 via web
  19. New rule: When filling out a creative brief, cut and paste should be disabled. 1:45 PM Sep 9th, 2011 via web
  20. Best advice I've ever heard: "Doesn't matter what the client thinks, or what the agency thinks. What matters is what the customer thinks." 6:28 PM Sep 1st, 2011 via web
  • Name Chung-Mau Cheng
  • Location Los Angeles, CA
  • Web http://www.adchun...
  • Bio The intersection of marketing, advertising, branding, design, media, general consumerism and a little pop culture thrown in.
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