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Straw Poll: Is our coverage of #NMALive too much, too little or just about right? Making sure we're Tweeting as effectively as possible!4:04 AM Jul 16thfrom web
Anglian Home Improvements tested 616 homepage variants and chose number 414 - they saw a 41% rise in quotes... #nmalive3:57 AM Jul 16thfrom web
Neil says use PPC to test messaging - use the CTR to judge which copy you should use holistically - let the data decide! #nmalive3:48 AM Jul 16thfrom web
"Technology is out there which can deliver efficiencies, improve performance and give you deeper insight into campaigns & data" #nmalive3:09 AM Jul 16thfrom web
"Identify important 'assists' and analyse upstream 'purchase cycle' - conversion attribution" Search for Engagement Mapping to see why!2:58 AM Jul 16thfrom web
"Bid management tools allow you to increase efficiencies in a competitive market place. Helps build out more granular campaigns." #nmalive2:46 AM Jul 16thfrom web