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acfou

  1. Targeting masses is soooo "old skool" - out with the old, in with the new - http://bit.ly/5aKbu4
  2. Some say believing in ad-nets, view-throughs, and demand generation is like believing in santa, smurfs, easter bunny - http://bit.ly/5aKbu4
  3. @paulblaser - the point is that looking at "populations" to too general; individuals need specific info to inform purchases
  4. The Giant White Elephant in the Room Is a Relic - http://bit.ly/5aKbu4
  5. Is Believing in Behavioral Targeting Like Believing in Santa? - http://bit.ly/5aKbu4
  6. RT @bmorrissey - Pharma: Socializing in a Straightjacket - http://bit.ly/5S2GzG
  7. Are your brand terms the only keywords driving traffic to your site? - http://bit.ly/5MjLj3
  8. RT @glenngabe - the dominance of search and social networks as sources of traffic for most sites (up to 40% or more) - http://bit.ly/8v9u0L
  9. @MRainerStewart 1998, right! only one other person got it .. .how r u ?
  10. RT @samdecker Bazaarvoice Data Shows Product Reviews, Answers, and Stories Play a Greater Role in Holiday Purchases Than Ever.. 1/2
  11. http://bit.ly/4uxkLs 2/2
  12. How do you calculate ROI when the cost of advertising was zero? http://bit.ly/Lan2y
  13. FTC's Guidance on Social Media Marketing - http://bit.ly/7fe4f9
  14. Someone just called me terrorist -- that is, an anti "brand-ing" terrorist crusading against one-way, push branding - http://bit.ly/ueQJJ
  15. It's an "it is what it is" metric (which isn't actionable) - #netpromoterscore #netpromoter #NPS - http://bit.ly/6EYyc
  16. Net Promoter Score (NPS) like brand sentiment scores are oversimplified averages that are not actionable - http://bit.ly/6EYyc
  17. Net Promoter Score (NPS) is synonymous with "useless" (is based on bad math, is not actionable) - what say you? http://bit.ly/6EYyc
  18. Facebook's gettin' uncool - http://bit.ly/1MHxhP; previously Facebook's going DOWN - http://bit.ly/l6Ljx
  19. http://bit.ly/1DkNCE - ISO Interactive Account Ninja (m/f) w/ mad digital skillz - prereq: tweet me when I graduated from high school
  20. Q3 revenue (net income) IPG -18% (-47%), Omnicom -14% (-23%), WPP -9% (not rept) -- ad industry is changing - http://bit.ly/mBPbz