ZnetLady
Media - in practice - isn't a channel, but an activity.
| Shared experience creates a sense of reality. It grounds us in reality; helps us separate reality from our dreams. Virtual is no different. |
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| "The Exodus of people into virtuality will create a change in society that makes global warming look like a tempest in a teacup"-Castronova |
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| Interactive does not equal social. |
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| Each digital place has a unique lore-its participants are invested in it. Understanding the category isn't equal to understanding the lore. |
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| Avatar: an endless digital fabrication in constant construction but always conforming to the structure of the places through which it flows. |
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| The avatar is separate yet indivisible from the person. It isn't constrainted by time/space. It is persistent, yet not always present. |
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| VSQD: In our "contrived everything" world, people move into virtual space to find something "real" - of the mind, imagination, and emotion. |
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| Narrative permeates virtual space. It may be the lore or the sum total of the collaborative stories we create. No narrative, no connection. |
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| VSQD: Avatars transcend space, objects and place. They live in the spaces between body and mind. |
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| Authentic experiences happen *within* the individual - the more personal they are the more authentic, because they enforce the self-image. |
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| Companies that ride the currents succeed; those that swim against them usually struggle." David, McKinsey & Co |
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| "Companthat ride the currents succeed; those that swim against them usually struggle." David, McKinsey & Co |
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| "Gaze is location. Gaze migration is attention migration. Gaze is the source of adaptation pressures for the real world." -- Ed Castronova |
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| "Meaning" is the step before action. "Meaning" may be transitory (cool) or sustained (utility). Provide meaning. |
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| VSQD: We increasingly connect & collaborate with peers to achieve our goals. That's fundamental. Get it or become an irrelevant spectator. |
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| VSQD: The truth is you never see it coming. The improbable moves us forward. |
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| VSQD: Social media is NOT a tactical "plug in." |
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| VSQD: Focus on the avatar - it is the most important point of emotional connection for/with the person. |
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| VSQD: Build virtual strategies the very same way that you plan a party. Think place, atmosphere, hospitality, amenities, gifts, personality. |
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