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ZnetLady

  1. "If you do your work well enough, then other people have to do their work better" -- Joe Sheehan (Baseball Prospectus)
  2. "FEAR is that little darkroom where negatives are developed." -- Michael Pritchard
  3. “The highest courage is to dare to appear to be what one is.” -- John Lancaster Spalding
  4. When taking a personal responsibility or identity in business, people may not embrace a change that forces collaboration. -Fast Strategy
  5. Putting faith in your product = putting faith in your customers. -- David Morey & Scott Miller.
  6. The feature of every social network is "me/my" What if a social network featured the friends instead?
  7. Information overload is the now-ish challenge for marketers and business. The spoils will go those who can harness visualization.
  8. All media is social (of society). But not all media is sharable (among society).
  9. The five macro trends communication pros need to address: ubiquitous connectivity, personalization, sharable media, virtuality, fluidity.
  10. Succeed at "placemaking" and you succeed at "advertising" (demonstrating). Customers use, play with, understand (experience) your offering.
  11. Imparting meaning is key to being perceived as authentic. Some meaningful concepts: beauty, creation, duty, community, accomplishment.
  12. Social media systems are all center and no edges; all edges and no center- it is impossible to point to an apex of control.
  13. Best practices are Local-tied too closely to a particular goal or organization. Work inside Best Principles-your best practices are there.
  14. Media - in practice - isn't a channel, but an activity.
  15. Shared experience creates a sense of reality. It grounds us in reality; helps us separate reality from our dreams. Virtual is no different.
  16. "The Exodus of people into virtuality will create a change in society that makes global warming look like a tempest in a teacup"-Castronova
  17. Interactive does not equal social.
  18. Each digital place has a unique lore-its participants are invested in it. Understanding the category isn't equal to understanding the lore.
  19. Avatar: an endless digital fabrication in constant construction but always conforming to the structure of the places through which it flows.
  20. The avatar is separate yet indivisible from the person. It isn't constrainted by time/space. It is persistent, yet not always present.