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YahooAdBuzz

  1. Great @adweek feature with Yahoo! EVP Americas @rriley17 talking CEOs, advertisers, data and more bit.ly/Jv7tO6 3:27 PM May 24th via web
  2. Heard about Yahoo! Axis? Twitter & the tech media are abuzz. Very exciting, fresh take on search. Check it out yhoo.it/sT5urP 11:41 AM May 24th via web
  3. Female ad execs discuss recent controversial @Time cover yhoo.it/KwEk4Y @yardnyc @mmmModCo @emilyheyward @EMMACNYC @vdavies @chadlock 4:22 PM May 18th via web
  4. Couldn’t make it to Internet Week this week? See what @joannaoconnell of @forrester had to say about trends in data yhoo.it/K87EOP 1:49 PM May 18th via web
  5. HUGE congrats Marissa Wong of @360i & Mike Murphy of @Digitas, our Young Media Stars winners going to Cannes in June! yhoo.it/JV78WI 1:30 PM May 18th via web
  6. The party space is a private home - with an indoor pool! twitpic.com/9ltmpu #IWNY 3:40 PM May 16th via TweetDeck
  7. Getting ready for the Genome debut par-tay! Really awesome space. twitpic.com/9ltlj2 #IWNY 3:28 PM May 16th via TweetDeck
  8. Check out the Yahoo! homepage today for a cool takeover from @Citi to get inside the mind of a pro athlete - the top of the page rotates! 11:10 AM May 16th via web
  9. Jennifer Kasper says @Macys is a storytelling brand more than an experience. #womenspanel #IWNY 10:57 AM May 16th via web
  10. UGC can be inspired by good creative, and vice versa #IWNY 10:57 AM May 16th via web
  11. From @Macys: User-generated content can be great creative and great creative can develop from user-generated content. #IWNY 10:56 AM May 16th via web
  12. QR codes: fad or here to stay? Usage in single digits, consumers don't fully understand the benefit, can make shopping entertaining #IWNY 10:53 AM May 16th via web
  13. Cause mrktng has to be authentic and endemic to brand. When it makes sense to the brand & efforts can engage in social it’s effective. #IWNY 10:51 AM May 16th via web
  14. 70% of womens' time online is spent consuming content; 63% read links from friends. Sharing content like this helps fulfill needs. #IWNY 10:45 AM May 16th via web
  15. 63% of women share content online on a weekly basis #IWNY 10:43 AM May 16th via TweetDeck
  16. "Not every impression is created equal. Use 1st and 3rd party data to value each impression." @brianssilver #MPOMMA #IWNY 9:33 AM May 16th via TweetDeck
  17. Check out Yahoo! EVP Americas @rriley17 on the unveiling of Genome from Yahoo!. He makes Big Data real simple yhoo.it/JDPMNW #IWNY 4:10 PM May 15th via web
  18. Very hard to make accurate algorithm to measure sentiment because ppl don't use language consistently & computers can't read sarcasm #IWNY 12:59 PM May 15th via TweetDeck