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WorkingPlanet

  1. Are you currently tracking and measuring the performance of your PPC ads? sherpablog.marketingsherpa.com/search-marketi…
  2. Generate early-stage interest with #PPC. Optimize landing pages to address your customer's place in the sales funnel. goo.gl/UgHOY
  3. Latest Case Study: Utilizing Lifetime Customer Value to Drive Growth workingplanet.com/pay-per-click/…
  4. Marketing efforts may be undervalued if you are measuring them based solely on direct response. Find out why: linkd.in/JhnATP
  5. Check out these eight steps to creating a higher-converting landing page, via @ClickZ bit.ly/Jiv1YX #PPC
  6. Make more efficient use of your #PPC budget by familiarizing yourself with Google's advanced location targeting options workingplanet.com/google-adwords…
  7. Could your PPC account benefit from an audit? searchengineland.com/the-who-when-w…
  8. Do you incorporate lifetime customer value when optimizing your SEM campaigns? searchenginewatch.com/article/217400…
  9. AdWords has introduced a new way to view and your organize your data with a label feature: bit.ly/K6oKeA
  10. What can #PPC learn from #SEO? Relevance and quality are determining factors that influence success in both industries: searchengineland.com/3-lessons-paid…
  11. Advertising on Google's search partner networks? You may want to reconsider or at least be aware of the risks & reward: goo.gl/ogn5l
  12. Google AdWords has introduced a Mobile App Extension adwords.blogspot.com/2012/04/making…