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WhatTheDogSaw

  1. GLH = Great Looking Hair -- "Wow" -- Gotta feel the hair... 9:55 PM Nov 5th from web
  2. Great analogy re: Michael Jordan pitching McDonalds. Jordan was the star. A real pitchman's gift is making your product the star! 9:53 PM Nov 5th from web
  3. Remember - charming and persuasive might be a great start, but it's not the final answer. 9:49 PM Nov 5th from web
  4. Kinda missed Day Two of reading What the Dog Saw... can't wait to get back into the prose from Mr. Gladwell. Here comes Day Three! 9:48 PM Nov 5th from web
  5. RT @newyorkannie "They believed it was a mistake to separate product development from marketing," pg 5 of What the Dog Saw, Malcolm Gladwell 9:01 PM Nov 3rd from web
  6. Storytelling in business is important to success. Great storytelling is critical. What's your story? 8:53 PM Nov 3rd from web
  7. Loving the insight into the Kitchen Pitchmen. Reminded of the importance of combining entertainment & sales to really capture an audience. 8:50 PM Nov 3rd from web
  8. Page 13 - The Knife sells $200 in product in a single pitch (for a product he didn't know how to use) b/c he knew how to ask for the money. 8:48 PM Nov 3rd from web
  9. True salesmanship... pitching to a group of 50, getting 25 to buy, & selling to 20 so that the remaining 5 create a buzz attracting 50 more! 8:46 PM Nov 3rd from web
  10. Arnold "The Knife" Morris was an entertainer, a pitchman... but boy could this guy sell! 8:44 PM Nov 3rd from web
  11. No focus groups, no R&D, no big marketing agency... just a man and his love for perfectly rotisserie'd meats. $1 billion in sales? What? 4:13 PM Nov 3rd from web
  12. Minor geniuses have been known to eat at Dennys! $1.99 are you outta your mind! 4:06 PM Nov 3rd from web
  13. Ron Popeil = minor Kitchen genius 3:51 PM Nov 3rd from web
  14. We're already into the Dial-O-Matic guy... Ron Popeil (don't recognize the name, but would probably recognize his face from infomercials). 3:48 PM Nov 3rd from web
  15. Time to start the juicy stuff... Part One! "To a worm in horseradish, the world is horseradish." ~Gladwell -- Try that on for size? 3:43 PM Nov 3rd from web
  16. Wonder if @Gladwell will talk to astronauts or NASA officials about what they are thinking about as space shuttles reenter the atmosphere. 3:39 PM Nov 3rd from web
  17. I'm remember the Challenger crash... sad day. Tough month for the nation and (after working in aerospace) NASA as well. 3:38 PM Nov 3rd from web
  18. Finished reading the Preface and thinking about my dad's green and white accounting printouts that made absolutely no sense to me as a kid. 3:36 PM Nov 3rd from web
  19. Quick side note... I'm not a professional book reviewer or critic, just fascinated with the stories that @Gladwell tells. Mind opening. 3:35 PM Nov 3rd from web
  20. The title of the book is quite "minor genius" referring to, not just what people like Cesar Millan think but also what the dog is thinking. 3:33 PM Nov 3rd from web
  • Name Lucas V
  • Location The Beach
  • Web http://twitter.co...
  • Bio My own timeline and journey through the book by Malcolm Gladwell... What the Dog Saw
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