WebwareWebSum
Chore wars!
| WebwareWebSum So how do we make life as good as games? (Yes, please, put me in the Matrix! Uh... not) |
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| WebwareWebSum And better feedback and community |
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| WebwareWebSum Jane McGonigal: Networked games are better than reality. You get better instructions. |
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| WebwareWebSum Craig Venter: Google your date's DNA |
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| WebwareWebSum And that's a wrap! Will be back at the conference tomorrow. Tweet you then... |
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| WebwareWebSum Most creative idea: SpiceWorks. Most likely to exit first (that means, get bought or go public): Cleverset |
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| WebwareWebSum Best in Show: Cleverset. Best Presentation: Ghost |
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| WebwareWebSum And that's it for the Launchpad presentations. Now the vote for favorites, best presentation, etc. And the winners are... |
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| WebwareWebSum Claimed results: 20% increase in revenue, conversion |
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| WebwareWebSum Cleverset already powers recommendations on 85 sites. Examples: Overstock.com, Sephora, etc. |
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| WebwareWebSum TEchnology extracts relationships between people, places, things. |
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| WebwareWebSum REcommends products, ads, content. |
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| WebwareWebSum Last presenter: CleverSet. "True Personalization" It "serves the right things to the right people at the right time." |
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| WebwareWebSum ClickForensic solution: Collaborative data. Sounds like collaborative spam filtering |
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| WebwareWebSum Clickfraud is higher in ad networks, like AdSense. |
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| WebwareWebSum Clickfraud right now is nearly 16% of all clicks into ads. And those are items that are billed to advertisers. |
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| WebwareWebSum In 2006, launched a site, ClickFraudNetwork, to collect data. |
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| WebwareWebSum Now *that's* a business. |
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| WebwareWebSum Now up ClickForensics. Tries to solve problem of clickfraud |
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