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WebwareWebSum

Chore wars!

WebwareWebSum So how do we make life as good as games? (Yes, please, put me in the Matrix! Uh... not)
WebwareWebSum And better feedback and community
WebwareWebSum Jane McGonigal: Networked games are better than reality. You get better instructions.
WebwareWebSum Craig Venter: Google your date's DNA
WebwareWebSum And that's a wrap! Will be back at the conference tomorrow. Tweet you then...
WebwareWebSum Most creative idea: SpiceWorks. Most likely to exit first (that means, get bought or go public): Cleverset
WebwareWebSum Best in Show: Cleverset. Best Presentation: Ghost
WebwareWebSum And that's it for the Launchpad presentations. Now the vote for favorites, best presentation, etc. And the winners are...
WebwareWebSum Claimed results: 20% increase in revenue, conversion
WebwareWebSum Cleverset already powers recommendations on 85 sites. Examples: Overstock.com, Sephora, etc.
WebwareWebSum TEchnology extracts relationships between people, places, things.
WebwareWebSum REcommends products, ads, content.
WebwareWebSum Last presenter: CleverSet. "True Personalization" It "serves the right things to the right people at the right time."
WebwareWebSum ClickForensic solution: Collaborative data. Sounds like collaborative spam filtering
WebwareWebSum Clickfraud is higher in ad networks, like AdSense.
WebwareWebSum Clickfraud right now is nearly 16% of all clicks into ads. And those are items that are billed to advertisers.
WebwareWebSum In 2006, launched a site, ClickFraudNetwork, to collect data.
WebwareWebSum Now *that's* a business.
WebwareWebSum Now up ClickForensics. Tries to solve problem of clickfraud