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Undercurrents_

  1. When pitching your songs for licensing, consider options outside the box. There are many sources that need songs and recordings.
  2. Publishing is our focus for June for our music business tips of the day. For more info visit undercurrents.com
  3. Last music business tip of the month on web presence. Keep your online passwords handy for easy access.
  4. A good logo goes a long way with your web presence. Start branding with a loo that is easily identifiable, then place it everywhere.
  5. Remember, your website is your front door to fans. Social networks are feeders to your website.
  6. A good free tool to study your website's traffic is Google Analytics.
  7. A cheap start to having a web presence is a Facebook page, Reverb Nation account, MySpace profile and others. This is all free branding.
  8. If a web surfer searches for you online, are you on page one of any of the major search engines? No? Why not?
  9. If you're new to web design, consider using a template through a service such as Wordpress or Joomla or others.
  10. Create an online account with the same name as your website on all social networks. Branding, branding, branding.
  11. When you prepare your band graphic for web use, try to design one that is round or square. It fits social networks best.
  12. Once you open a bank account, set up a payment / donation section on your website.
  13. A smart device or tablet helps you with easy web updating on a regular basis. Note: these daily tips are all completed this way.
  14. E-Marketing is all about relationships. Treat your web visitors as you would like to be treated.
  15. On your website, consider an option for customers to donate instead of buying. You might be surprised at the results.
  16. To keep a prosperous relationship with your customers, maintain a healthy database.
  17. Basic Internet knowledge is essential to web marketing success.
  18. Remember... Content is king.
  19. Don't text while driving. It may ruin your entertainment career.
  20. Your website may be the most cost effective sales vehicle that you have.