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TonyRossell

  1. Now Available: The 2012 #Membership Marketing Benchmarking Report: -- marketinggeneral.com/blog/2012/05/2…
  2. Just released the 2012 Membership Marketing Benchmarking Report #associations. Get your copy: marketinggeneral.com/resources/whit…
  3. Just Released the 2012 Membership Marketing Benchmarking Report #assnchat. Get yours: marketinggeneral.com/resources/whit…
  4. Now Available: The 2012 #Membership Marketing Benchmarking Report -- marketinggeneral.com/resources/whit…
  5. Now Available: The 2012 Membership Marketing Benchmarking Report, #MMCCon12 marketinggeneral.com/resources/whit…
  6. Just Released: The 2012 Membership Marketing Benchmarking Report goo.gl/fb/tXZC5
  7. #MMCCon12: also offer premium priced products to help drive people to see the value in lower priced membership categories.
  8. #MMCCon12: Sheri says that it is really important to offer a discount and a deadline in membership recruitment.
  9. #MMCCon12: AICPA student Engagement micro site highlighted. Use micro site instead of association site.
  10. @matt_ott my suggestion is to start with research and then test answer in promotion efforts.
  11. #MMCCon12: Sheri says prospective members are looking for a discount.
  12. #MMCCon12 Thumb drive with pre-release copy of 2012 Membership Marketing Benchmarking Report now being shared.
  13. #MMCCon12 Best question of the day: how do we create a must have membership?
  14. RT @HarvardBiz - Slow Down, You Move Too Fast - Tony Schwartz - Harvard Business Review: s.hbr.org/Jxq3Vb
  15. RT @HarvardBiz - Is Innovation Fueled by Conflict or Cooperation? - Andrew O’Connell - Harvard Business Review: s.hbr.org/JMrfWD
  16. P.S. Five Tips to Increase Email Click-Through Rates marketingprofs.com/articles/2012/… via @marketingprofs
  17. #Associations with between 7 and 15 renewal contacts are more likely to see #membership renewal rates increase: membershipmarketing.blogspot.com/2012/04/member…
  18. #Associations starting renewals five months or more BEFORE expiration are more likely to increase renewal rates: membershipmarketing.blogspot.com/2012/04/member…
  19. #Associations that offer an early-renewal discount are more likely to have increase in #renewal rate: #membership membershipmarketing.blogspot.com/2012/04/member…
  20. Membership Retention and Renewal Findings goo.gl/fb/qbGMy