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TheBlakeProject

  1. The One Brand Strategy: Today on Branding Strategy Insider, another question from the BSI Emailbag. Jackie, a Di... bit.ly/LKth82 10:59 AM May 31st via twitterfeed
  2. An Open Letter To Marketers: Dear Marketers: I’m much smarter than your marketing gives me credit for. I don’t l... bit.ly/K6Xtyz 11:48 PM May 28th via twitterfeed
  3. Marketers Must Change Their Focus To Connections: The arc of the Internet is misunderstood. From its early descr... bit.ly/LNvnJR 12:03 PM May 25th via twitterfeed
  4. The End Of Brand Arrogance: Marketers are now on the far side of the inflection point where pushing products peo... bit.ly/JE0EgQ 12:30 PM May 22nd via twitterfeed
  5. Effective Product Packaging Strategy: Successful packaging sells. Any company that invests millions of dollars i... bit.ly/Jzy3cJ 11:32 AM May 21st via twitterfeed
  6. Brand Strategy Workshop For Startups: A startup business faces many difficult challenges getting off the ground... bit.ly/KZZdaO 5:06 PM May 18th via twitterfeed
  7. Brand Education: What To Learn First: Today on Branding Strategy Insider, another question from the BSI Emailbag... bit.ly/LXD7oY 12:28 PM May 17th via twitterfeed
  8. Brand Marketers Must Create Wow Moments: The brain remembers the emotional components of an experience better th... bit.ly/JYbvhN 11:15 AM May 14th via twitterfeed
  9. Brand Strategy: Repositioning Commodities: Even producers in the commodity world of meats and produce have found... bit.ly/JpUG05 10:21 AM May 11th via twitterfeed
  10. Brand Strategy For Startups: A startup business faces many difficult challenges getting off the ground. For man... bit.ly/Ls3AKY 12:36 PM May 10th via twitterfeed
  11. Private Label Brands: The Future Leaders Of Retail?: Consumers are definitely giving retailers permission to gr... bit.ly/J9anJK 10:12 AM May 9th via twitterfeed
  12. Brand Strategy: Set Up A Positive And Attack: What you need to build into a brand is a positive. The purpose of... bit.ly/L7siQA 11:11 PM May 8th via twitterfeed
  13. Are Brand Relationships Like Human Relationships?: I am hearing a lot these days about brand relationships bein... bit.ly/KV2vuT 7:48 PM May 7th via twitterfeed
  14. David Ogilvy: The Danger Of Discount Pricing: David Ogilvy, a legend along-side the likes of Rosser Reeves and B... bit.ly/KntyCH 5:10 PM May 4th via twitterfeed
  15. Reviving A Legacy Brand: Ovaltine is reintroduced with new advertising but the same old orange jar. Sales of the... bit.ly/J3sh15 12:29 PM May 3rd via twitterfeed
  16. Brand Strategy: Repositioning A Competitor: There are times, though rare, that a repositioning the competition s... bit.ly/JUlyFp 2:11 PM May 2nd via twitterfeed
  17. The Power Of Brands Lies In Shared Values: Brands, just like people, have values - bedrock principals they stan... bit.ly/Kv1egD 10:52 AM Apr 30th via twitterfeed
  18. 5 Do's And 1 Don't For Smarter Brand Naming: 1. Do go for quantity. Nine of any ten names generated (by any me... bit.ly/KfO02F 11:29 AM Apr 26th via twitterfeed
  19. Customer Based Brand Positioning: The competition-based perspective of brand positioning emphasizes distinguishi... bit.ly/K8EzCb 5:59 PM Apr 25th via twitterfeed
  20. Aligning Brand Personality And Brand Values: Today on Branding Strategy Insider, another question from the BSI E... bit.ly/K6vABr 12:28 PM Apr 25th via twitterfeed
  • Name Derrick Daye
  • Location Los Angeles, CA Rochester, NY
  • Web http://www.brandi...
  • Bio At The Blake Project our sole focus is helping organizations create brands that build and sustain trust. www.theblakeproject.com
2,361 Following 2,425 Followers 175 Listed
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