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TheBlakeProject

  1. How To Be A Good Advertising Client: The wisdom of David Ogilvy lives on in this reminder to client side markete... http://twurl.nl/t2fxxu
  2. The Anti-laws of Luxury Marketing #18: 18. Don’t relocate your factoriesReducing cost prices is vital in the m... http://twurl.nl/0lhphj
  3. Brand Naming and Acronyms: An acronym is a pronounceable word formed from the initial letters of a name (WAC, fo... http://twurl.nl/myqjdj
  4. The Language Of Brand Names: Names not just "are," they "do." As a part of language, names identify a business o... http://twurl.nl/jifpyp
  5. Social Media Not The Answer For Weak Brands: If you were a first-time visitor from Mars and you happened to drop... http://twurl.nl/mi231e
  6. Brands And The Brain: The 4 Second Factor: Suddenly, you see it everywhere – in airports, hotels, restaurants, ... http://twurl.nl/twg0t0
  7. Building Brands With Social Media: Looking ahead to 2010, marketers will be facing Olympic hurdles that will requi... http://twurl.nl/kuqjv2
  8. The Anti-laws of Luxury Marketing #17: 17. Cultivate closeness to the arts In traditional marketing, the brand se... http://twurl.nl/4nkfyq
  9. 9 Digital Trends For 2010: 1: Facebook replaces personal emailQuestion: Google has it, Hoover has it (in the UK a... http://twurl.nl/smtc61
  10. The Anti-laws of Luxury Marketing #16: 16. Keep stars out of your advertisingIn traditional marketing, stars of s... http://twurl.nl/502gdf
  11. Brands and the Ladder of Life: One of the typical questions marketing people ask themselves is, What’s the life... http://twurl.nl/3t2mdk
  12. Uniting Naming and Promotion: X-13D? What kind of name is that for something you pop into your mouth?Doritos turn... http://twurl.nl/y3i0pd
  13. When The Name You Want Is Taken: You've just found out the name you want for your brand is owned by somebody else... http://twurl.nl/m21scq
  14. The Anti-laws of Luxury Marketing #15: 15. Do not sell. This isn’t arrogance, not at all. The luxury strategy i... http://twurl.nl/ihet1b
  15. Top Ten Integrated Marketing Trends for 2010: 1. Less will get done: until we learn to do more with less.While th... http://twurl.nl/yp3zi2
  16. Marketing Is Not Communications: A 5-page foldout magazine advertisement opened up with the following 39 attribut... http://twurl.nl/r2rcux
  17. The Anti-laws of Luxury Marketing #14: 14. Keep raising the average price of the product rangeIn traditional mark... http://twurl.nl/3hvsbe
  18. China Embracing English Names: Go global, young man.That was the advice from Harvard’s Theodore Levitt when his... http://twurl.nl/414gbo
  19. Neuroscience and Brand Connections: As neuroscience opens the brain to marketers' scrutiny, the electrical flashe... http://twurl.nl/yfvwg8
  20. Inside Subliminal Advertising: Today, another request from the BSI Emailbag. Kris, a marketer from Tampa, Flori.. http://twurl.nl/rq3h2t