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TheAdAgency

  1. A tag line should reflect a company's value proposition, so to be constantly changing it indicates a lack of direction.
  2. Don't knock the competition. Instead, push your key selling points and value proposition.
  3. Never allow a designer from a publication do your ad creative.
  4. Anyone that takes their brand seriously should have a brand style guide.
  5. Find the key benefit of your service or product and exaggerate it.
  6. Encourage business loyalty by using initiatives that make customers feel like your business is theirs.
  7. If the travel industry dominated advertising the way home improvements and consumables do, there would be a mass exodus of people going AWOL
  8. Luxury is unnecessary and doesn't make people any happier, despite the majority of advertising stating the contrary.
  9. An appreciation for simplicity destroys consumption.
  10. Advertising fails when consumers become more self aware.
  11. Oh my god. Last tea bag?!
  12. Which explains why happy people generally tend to consume less.
  13. What most ads are promoting: buy this to put an end to your craving.
  14. Know what products or services generate the most revenue and focus on being the best at delivering that product or service to the market.
  15. ‘Cheapest prices’, ‘Widest range’. If you can’t measure your brand promise how will you know if you’re hitting your goals.