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The2ndScreen

  1. Rise of Brands in the #SocialTV Space: arktan.com/blog2/rise-of-… via @arktaninc lots of ways for brands to participate, complement TV buys 12:48 PM May 31st via Tweet Button
  2. Sports and #$SocialMedia: The Future Is Very Bright massrelevance.com/sports-and-soc… "figure out ways to connect fans to brands" #SyncAds one way 12:03 PM May 31st via web
  3. How ABC Family using #socialmedia to launch new season of Pretty Little Liars lostremote.com/2012/05/31/abc… "one of most social audiences in TV" 10:58 AM May 31st via Tweet Button
  4. #SocialTV Builds Audience Engagement bit.ly/KN60UB "Social TV, in all aspects of it, has shown that it can rebuild TV audiences" 8:26 AM May 31st via Tweet Button
  5. "synced #secondscreen scenario brought preference rates up over unsynced second screen" stoweboyd.com/post/237380975… via @stoweboyd 6:30 AM May 31st via Tweet Button
  6. Great to hear Sorkin talk up his somewhat recent play "The Farnsworth Invention" - about the 'real' guy who put "TV" into #socialTV #ATD10 12:22 PM May 30th via web
  7. Aaron Sorkin doesn't seem to be a big second screen fan; says his shows require attention from start to finish but he'll "take it" #ATD10 11:58 AM May 30th via web
  8. People juggle more devices while watching TV, but still notice the ads shar.es/qdPkj @HillHolliday #SyncAds study s/boost this more 9:44 AM May 30th via Tweet Button
  9. If you're a #brand running #TV spots, viewers are distracted; study shows digital #SyncAds "boost recall" lostremote.com/2012/05/29/can… 8:57 AM May 30th via web
  10. Our session: The Top 10 Most Crucial Steps for Engaging the Social Viewer--and the Five Most Dangerous Pitfallsy bit.ly/KH9nw5 7:46 AM May 30th via TweetMeme
  11. Announcing Schedule of Sessions for The TV of Tomorrow Show 2012 bit.ly/KH9nw5 We'll be there! #socialTV #secondscreen 7:45 AM May 30th via TweetMeme
  12. "the way marketers approach #TV #advertising needs to change" bit.ly/K9nZIn via @dachisgroup #socialTV #secondscreen 6:23 AM May 30th via TweetMeme
  13. 'American Idol' Turns Live TV Into Tweet Fest mediapost.com/publications/a… via @mediapost 5:44 PM May 29th via web
  14. "offer up concrete calls to action centered on deeper experiences/offers than broadcast ad could ever deliver" bit.ly/K9nZIn 11:52 AM May 29th via web
  15. RT @dachisgroup #SocialTV: What It Means for Marketers bit.ly/K9nZIn #brands 11:07 AM May 29th via web
  16. ”When both ads are in sync in real-time, they are most effective” lostremote.com/2012/05/29/can… #TVadvertising #brands #secondscreen #SyncAds 8:59 AM May 29th via web
  17. Can mobile ads improve the 30 second TV spot?: lostremote.com/2012/05/29/can… #brands #onlineads 8:58 AM May 29th via web
  • Name SecondScreen Network
  • Location New York
  • Web http://www.second...
  • Bio Connecting Brands to #SocialTV w/the ad platform for the two screen future. It's coming sooner than you think (in fact it's here). powered by @davidmarkowitz
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