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Steve_Katz

  1. Get social. Twitter, FB, @mgoldsf #sppc09
  2. Launch a satellite/grow an arm: @mgoldsf #sppc09
  3. Narrow niche info; high value high interest; get "ringers" to start it; guide users with templates, samples, etc. @mgoldsf #sppc09
  4. Expert collaboration: build on audience expertise. Ask them a q THEY want answered. Create platform.They build the resource.@mgoldsf #sppc09
  5. Multimedia network: Video aggregation into "channels". USG video content built on our content. @mgoldsf #sppc09
  6. Real time news coverage. Crowdsourcing, deep context, @mgoldsf #sppc09
  7. Premium services/programs: "have to know" info, tools. Learn more: a school. personal coach, trainer. @mgoldsf #sppc09
  8. Power tools: take archive and redeploy for other purposes, needs. E.g., ratings. activities. Combine with outside material @mgoldsf #sppc09
  9. Beyond basics: Brand/niche. Audience needs/interests. Online environment. What can we do online we could NEVER do in print? @mgoldsf #sppc09
  10. Streams, channels, RSS, based on audience interest, not print structure.@mgoldsf #sppc09
  11. Check out Sports Illustrated "Vault" for example @mgoldsf #sppc09
  12. Index/tag/organize print content for strong search/mix+match/archive/SEO @mgoldsf #sppc09
  13. Mags online/the basics:Drop magazine print artifacts: organize by audience interest; use audience language (not cute stuff) @mgoldsf #sppc09
  14. @amandabee wow. thanks Amanda. Been a pretty interesting workshop - runs the whole week...
  15. Ie talk about it w/someone outside to work it out. 15. Reinforce good work in public, bad work in priate. Dorothy Kalins #sppc09
  16. 12. Decentralize power + shake things up. 13. Don't worry about office romances. 14. It really is lonely @ the top. Dorothy Kalins #sppc09
  17. 9. Never underestimate power of the masthead (title can matter!) 10. Trade time for $. 11. Ok to make exceptions. Dorothy Kalins #sppc09
  18. 7. Know your natural enemies and don't be afraid of them. 8. Every creative person needs something special. Dorothy Kalins #sppc09
  19. 5. Use secrecy wisely (like saffron, it's expensive and potent). 6.Learn to navigate your terrain. Dorothy Kalins #sppc09
  20. 3. "Have the meeting" (i.e., let the group work it out). 4. Be consistent and clear. Dorothy Kalins #sppc09