SteveCuno
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Someday it’ll be your turn: Click the image above to view it and read the related article on “Ragan’s PR Daily” [...]
2:59 PM May 31st
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Don’t shortchange the 20%: Don’t tell anyone we told you, but our very own Steve Cuno wrote the byline-less Lead...
10:27 AM May 23rd
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Voting for the brand: This election, may the less worse brand win. [...]
4:32 PM May 15th
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Billboard backfires. In this case, that’s a good thing.: Bad logic, bad science, and really bad taste. Fortunate...
11:07 AM May 8th
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The mostest multimedia ad: No lecture with this one. Just watch and enjoy.—Steve Cuno [...]
8:59 AM May 3rd
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College of Curiosity: [...]
10:34 AM May 2nd
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Cuno’s latest opinion piece for Deliver magazine: Deliver doesn’t print by-lines on opinion pieces. But you have [...]
12:08 PM May 1st
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Helen Keller Sunglasses: Epitome of bad taste: And t [...]
9:02 AM Apr 30th
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Nonetheless, the customer is always right.: Oddest Sales Pitch of My Career [...]
11:50 AM Apr 27th
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Name recognition isn’t everything, but it still matters.: For once, I stick up for name recognition.Sort of. [...]
7:03 PM Apr 18th
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Ignorance: An Opportunity for Bad Strategy: A Lesson In Sticking With What Works I should preface this diatri...
9:06 AM Apr 16th
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Alas, poor telemarketer: Fun with this morning’s B2B telemarketer [...]
9:04 AM Apr 9th
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More on bad research: [...]
2:18 PM Apr 6th
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Invalidating survey results for fun and profit: “Answer honestly, using these exact words...” About That [...]
11:32 AM Apr 4th
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One surge is in no way conclusive: From current issue of The New Yorker Magazine Etch A Sketch an [...]
3:24 PM Mar 28th
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What works in direct mail: changing at last: Don’t give up on direct mail. Email and texting have, ironically en...
9:51 AM Mar 15th
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The importance of the hook: Note to copywriters:No one has to read your stuff.Modern novelists who fail to hook ...
7:54 AM Mar 13th
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I’m not making this up: From the Sofa King Funny Department: Prices So [---] LowFor nine years, Brit [...]
10:33 AM Mar 12th
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Tip: What your stuff says still matters: Me, writing, by the incomparable Britain Morris. Alas, the wor [...]
11:20 AM Mar 9th
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Using the Internet with direct mail: Invitations to write a Deliver magazine opinion [...]
3:18 PM Mar 6th
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- Name Steve Cuno
- Location Salt Lake City
- Web http://www.respon...
- Bio Direct marketing expert, author, speaker and, on occasion, thinker.
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