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SteveCuno

  1. Someday it’ll be your turn: Click the image above to view it and read the related article on “Ragan’s PR Daily” [...] bit.ly/Nl0zNx
  2. Don’t shortchange the 20%: Don’t tell anyone we told you, but our very own Steve Cuno wrote the byline-less Lead... bit.ly/LE0Pdy
  3. Voting for the brand: This election, may the less worse brand win.  [...] bit.ly/JIENSK
  4. Billboard backfires. In this case, that’s a good thing.: Bad logic, bad science, and really bad taste. Fortunate... bit.ly/Joh5MA
  5. The mostest multimedia ad: No lecture with this one. Just watch and enjoy.—Steve Cuno [...] bit.ly/K3RsiK
  6. College of Curiosity: [...] bit.ly/JSgHEw
  7. Cuno’s latest opinion piece for Deliver magazine: Deliver doesn’t print by-lines on opinion pieces. But you have [...] bit.ly/JGyqi7
  8. Helen Keller Sunglasses: Epitome of bad taste: And t [...] bit.ly/JrSbKi
  9. Nonetheless, the customer is always right.: Oddest Sales Pitch of My Career [...] bit.ly/K9p29E
  10. Name recognition isn’t everything, but it still matters.: For once, I stick up for name recognition.Sort of. [...] bit.ly/J6zzOF
  11. Ignorance: An Opportunity for Bad Strategy: A Lesson In Sticking With What Works I should preface this diatri... bit.ly/J5yWXC
  12. Alas, poor telemarketer: Fun with this morning’s B2B telemarketer [...] bit.ly/IgIVan
  13. More on bad research: [...] bit.ly/I37CXM
  14. Invalidating survey results for fun and profit: “Answer honestly, using these exact words...” About That [...] bit.ly/HVYojL
  15. One surge is in no way conclusive: From current issue of The New Yorker Magazine Etch A Sketch an [...] bit.ly/HflRgg
  16. What works in direct mail: changing at last: Don’t give up on direct mail. Email and texting have, ironically en... bit.ly/yLPHpz
  17. The importance of the hook: Note to copywriters:No one has to read your stuff.Modern novelists who fail to hook ... bit.ly/zYSCVh
  18. I’m not making this up: From the Sofa King Funny Department: Prices So [---] LowFor nine years, Brit [...] bit.ly/ymhIjq
  19. Tip: What your stuff says still matters: Me, writing, by the incomparable Britain Morris. Alas, the wor [...] bit.ly/AaxDgw
  20. Using the Internet with direct mail: Invitations to write a Deliver magazine opinion [...] bit.ly/wLCCir