Get short, timely messages from Lorri Allen.

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SoundbiteCoach

  1. Declutter your desk, garage, closet and calendar and you will have time to practice soundbites + create suggested questions, key messages!
  2. If you're talent or bystander on a shoot, refrain from giving the photographer advice. He or she has been trained, knows what looks best.
  3. Proud of Mellanie Hills @stopafib for the way she helps women through the use of informative soundbites! foxnews.com/health/2012/05…
  4. If you're doing a sit-down interview, make sure you don't slump back in the chair. It is unflattering.
  5. Some reporters want information. Some want a reaction. Not every reporter is out to get you, make you look bad or ruin your business.
  6. When a reporter says she had a great interview, it means a newsmaker was authentic, compelling, informative, articulate or all of the above.
  7. C'mon people, floss your teeth! The plaque buildup could show on camera. But it will disgust reporters who notice.
  8. @LaurenWiedt Thanks for the tweets at the conference!
  9. Feel like an introvert with the media? This author's story might help. nytimes.com/2012/04/29/boo…
  10. I'm excited about speaking at the #aafpALF. I will offer tips for being in the spotlight + crisis communications with family physicians.
  11. Never liked those stay-on-forever lipsticks-too dry or I ate it off anyway. But Maybelline's Super Stay 14Hr is good!
  12. When you're looking for a journalist, try this paidcontent.org/2012/01/26/419…
  13. So proud of my friend, author Judie Panneton! huffingtonpost.com/kate-kelly/pro…
  14. I stayed up late last night to watch Mad Men's return (Don Draper is always good for a soundbite) + I'm missing that hour of sleep now! You?
  15. Does your business/service/practice have anything to do with healthy hearts? Capitalize on VP Cheney's transplant by calling news outlets.
  16. Send a "thank you" email or hand-written note when a reporter covers your business or service. Be remembered fondly.
  17. @beeveedee you are right! Newt!
  18. Just got a call out of the blue from an old client suggesting I coach one of the GOP candidates to communicate better. Can you guess who?
  19. Read to see how Associated Press makes crisis decisions: poynter.org/latest-news/re…