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  1. Science and Song at PBS http://www.pbs.org/wnet/mus...
  2. @dcdomain Thanks Darren!
  3. (Anyone with un-cancellable travel plans to Portland for 440: get in touch and we'll schedule some informal sonic-themed get-togethers.)
  4. Conference update: the 440 Sonic Branding Symposium in Portland this July has been postponed. http://440sbs.com/
  5. We are pleased to inform you that the ID Magazine feature on Sonic ID is now online. http://www.id-mag.com/artic...
  6. Plan ahead: Sonic ID's Martyn Ware brings the Leicester Square Gardens to life with the sound of London June 4-14. http://bit.ly/Df5O6
  7. The 5 roles that sound plays in creating valuable brand experiences. Slideshow; jump to slide 17 for the quick answer. http://bit.ly/44iiI
  8. Congrats to Rayan, Ranier and friends for getting the publishing the newest book on sonic branding! http://www.audio-branding.i...
  9. Sonic branding: the making of meaning, or the commoditization of noise? More: http://bit.ly/2FKUl
  10. Sonic ID is honored to be featured in the June 2009 issue of I.D. Magazine. http://bit.ly/UGmjZ
  11. @cbtacy Agreed -- thus the 'quotes' in 'green.' It's almost impossible to be green if your sole objective is to sell more stuff, isn't it.
  12. 3 of 4 best practices for retail sound are also helpful for sound in film, websites and PPTs. (From http://bit.ly/2fS5Z ... @juliantreasure)
  13. @JOHNABYRNE "Smoke smoke smoke that cigarette" -- Doc Watson, Merle Travis, etc.
  14. Podcast in the bag. Music and the mind, w/ neuroscientist Seth Horowitz, composer/tech Brian Schmidt. Now available http://snurl.com/g3idk
  15. Last chance to get your questions in for the Sonic Convergence live podcast tomorrow. Topic: music and the mind. http://snurl.com/fzplk
  16. New Sonic Convergence podcast this Thursday. Topic: music and the mind, featuring neuroscientist Seth Horowitz. Tune in: http://is.gd/sq0f
  17. @preparsed I'm as surprised too. But technology brands have the lowest barrier to entry; one update and voila - ubiquity. We'll see more.
  18. @preparsed Agreed. I sense the only brands that could get away with it today are those with a captive, still audience: film/theater, etc.
  19. @preparsed ...and some unintentional but still effective sounds we associate with brands include the Windows, Apple, Tivo & iPod interfaces.
  20. @preparsed Some popular sonic logos include T-Mobile, THX, Xbox, Playstation, Windows, Yahoo, Mazda, Sega, MTV, United Airlines, Duracell...