SEOTip
Worth Watching! Poetic Prophet (AKA The SEO Rapper) speaks the truth! http://tinyurl.com/3yvwue
| New: You can now store an XML Sitemap (re: www.sitemaps.org) for a domain anywhere. You must simply verify it's location in Robots.txt file. |
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| Inbound Links (Definition): Links that point to your site from sites other than your own. - http://www.onlinemedia.co.i... |
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| Search Engines rank sites using a number of criteria. Most Important are in-bound links and keywords found both on page and in linking text. |
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| Content is less about keywords and more about value to the visitor. Reason: valuable content draws links & SEs use links heavily 4 ranking. |
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| Meta tags weight on search rankings is minimal (though not non-existent). Also, the description tag is often used in the Search Results. |
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| Matt Cutts says, "we (Google) don't penalize sites if they have syntax errors or don't validate". http://tinyurl.com/yr2skb |
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| By re-writing dynamic URLs (referred to as a “mod re-write”) a cleaner looking more search engine friendly static URL is generated. |
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| Local Directory Listings can put you at the top of the search engines. Literally. http://tinyurl.com/2xa9q2 |
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| The art of keyword research is to find non-competitive yet highly searched key phrases. Here is a good tool, http://tinyurl.com/qkfuh |
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| Never use an image for text. Text content is the primary source that Search Engines use to determine what keywords are relevant to a page. |
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| Title tags should put unique phrases first instead of company name. Example, "Widgets are Cool - Company Name" |
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| Copying content from other websites can cause you to be penalized by the SEs. It's ok to quote someone but don't make that all you do. |
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| Use your Keyword / Keyphrase in a web page's title tag, header tags, page file name, and in the content a few times. But don't be excessive. |
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| Grab Bonus Keywords: Example, if main key is “dog pics” then add “cute”or “fluffy” to grab bonus keys while not diluting main keyword theme. ... |
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| Try to focus on just one keyword theme per web page. Targeting too many keywords per page dilutes the keyword relevancy. |
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| Search Engines primarily determine the rank of a web page based on the number & quality of links it receives from other websites. |
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| Use text links in Footer to reinforce keyword themes of important pages. Footer links also increases your sites ability to be indexed. |
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| Replace tables with CSS layouts. CSS allows the flexibility to move important content above otherwise redundant page elements in the code. |
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| Use simple text links. Text links can utilize keywords in anchor text which reinforce the keyword theme of the page to which they link. |
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