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Robersupertoys

  1. Children product marketers attention! Comm will need to adjust or else. U.S. reaches historic demographic tipping point latimes.com/news/local/la-…
  2. e-Commerce spending just blows my mind. $44.3 Billion spent in Q1 2012 alone: comscore.com/Press_Events/P…
  3. Perspective from IB Times. Social Media Marketing Strategies: How 3 Companies Changed Their Fortunes With Digital ibtimes.com/articles/33916…
  4. Short interview from NPR npr.org/2012/05/09/152… "movie studio constitutes only 12 percent of the revenues of the Walt Disney Company"
  5. Handy for us, the un-subscribed mediabuyerplanner.com/uploads/AdAge-…
  6. Who is generating traffic via mobile? Brands Experience Heavy Engagement on Smartphones - comScore, Inc bit.ly/Kfwcrh via @comscore
  7. Nice soundbyte about integrating own IP with Hollywood. Hasbro CEO Goldner goes Hollywood to sell toys reut.rs/KZarOu via @reuters
  8. In everybody's mind this weekend... this is the "early read" of the Avengers movie earlier this week businessweek.com/ap/2012-04/D9U… Have you seen it?
  9. And on the industry shifts lead by new consumer/supply factors... msnbc.msn.com/id/47204644#.T… Has Amazon Duned Publishing?
  10. More on media: comScore comscore.com/Press_Events/P… March 2012 U.S. Mobile Subscriber Market Share
  11. NY Times mediadecoder.blogs.nytimes.com/2012/05/03/you… Young People Are Watching Less TV, Still 100 Hours a Month Really? How much are they streaming... anyone?
  12. Hmm, so if my business didn't see US growth in Q1 is bad hu? Economy in U.S. Probably Expanded bloom.bg/IBJqyC via @BloombergNews
  13. Always good to know where your consumers are - Tablet Competition: Kindle Fire - bit.ly/IukSXB via @comscore
  14. 10 Pre-'Hunger Games' Top Grossing International Film Franchises @THR hollywoodreporter.com/gallery/hunger…
  15. It is all about "getting it!" - Making (Digital Media Campaign) Measurement Make Sense www2.comscore.com/e/1552/-valida…
  16. What online video placement can get more eyeballs? comScore, Inc February 2012 U.S. Online Video Rankings: comscore.com/Press_Events/P… @comscore
  17. igeartoys.com tfclub.com and PerfectEffect tomopop.com/perfect-effect… make custom Transformers... who knew?
  18. Transformation of media through music, film and interactive @sxsw. Hmm... trying to wrap my head around that!
  19. Toymakers Hope Parents Are Ready to Splurge by CNBC soc.li/o4YKGqN does this mean my job is secured? Hmm...