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RichMillington

  1. It's tough to analyze data from a community when a handful of members (2-5) are wildly skewing the overall activity level for the community
  2. This is almost certain to be an unpopular idea amongst community managers: bit.ly/JPCZED #cmgr #cmgrchat
  3. @sherrierohde What type of community do you have? :)
  4. Need to test a few fascinating academic theories, any #cmgr out there want to volunteer their community? It's entirely free for you.
  5. Much of the activity we actually get excited about is really quite meaningless: bit.ly/KwGe75 #cmgr #cmgrchat
  6. Random story from last year. I created Nelson Mandela's twitter account. Then forgot about it. Ended up in the news: tgr.ph/gH7A1H
  7. @michaelwhite1 Just curious, given your level of experience is far above most graduates, why did you primarily go for graduate schemes?
  8. If you need to send your existing audience to a new channel for that to take off, well...why would you do that? #cmgr
  9. From our research, we find an overwhelming number of #cmgr spend all their time reacting to what happens. This is bad practice.
  10. Your role shouldn't be the same as last year. The average day should be different. If your job hasn't changed, something is wrong. #cmgr
  11. As the community develops, so does your role. You gradually move from micro to macro tasks, and then optimization. #cmgr #cmgrchat
  12. When asked for ROI, many #cmgr will say engagement. But unless engagement connects to retention, sales, reduced costs etc...it's redundant
  13. @tasmijn @venessapaech You've got some whopping big emerging markets and plenty of other opportunities for mobile too.
  14. @tasmijn I'm looking at big picture. How many members they have, how active they are, & how much money FB makes. Anything else is anecdotal
  15. @tasmijn @venessapaech depends what you're tracking. The # members, activity per member, or finances. I see the former & latter rising a lot
  16. @tasmijn $1bn profit last year
  17. @venessapaech IS there a good literature review on the topic? Would be interesting. It's not a topic I've had much interest in.
  18. @venessapaech But I think most people know by now how FB makes its money. They seem to be ok with it.
  19. @venessapaech What part of her argument is dunked? That online bullying is lower or higher with anonymous accounts?
  20. @venessapaech This is the irony of people that are peeved with FB though. They keep saying how angry they are but keep using it.