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RetailEmailBlog

More evidence marketing is becoming opt-in rather than opt-out: Next version of IE has "do not track" on by default >> wapo.st/KEnRyJ 11:45 AM Jun 1st via TweetDeck
Ping Time: Birthday emails, eye-tracking insights, welcome email series, meet Nor Eply, etc. bit.ly/L4cW0B 11:05 AM Jun 1st via TweetDeck
@BarbDavids i.e., if SL#1 generates 30% open rate & 1% conversion rate and SL#2 generates 20% & 2% conversion rate, then SL#2 is better. 10:35 AM Jun 1st via TweetDeck in reply to BarbDavids
@BarbDavids Subject lines obviously contribute to opens, but they should predispose subscribers to click in the email and convert. 10:32 AM Jun 1st via TweetDeck in reply to BarbDavids
The point of subject lines is rarely to generate opens. It's to make subscribers more likely to click and convert. 10:05 AM Jun 1st via TweetDeck
The Most Popular Posts during May 2012 bit.ly/KxgTLx 1. Takeaways from Responsys Interact 2012... 6:22 AM Jun 1st via TweetDeck
RT @Responsys: Join our webcast with @forrester to learn why display is the next big relationship channel rpsys.co/w 1:15 PM May 31st via TweetDeck
AM Inbox: The next step for Pinterest promos bit.ly/JwAxmU re: Sony, ShopNBC, OfficeMax 10:20 AM May 31st via TweetDeck
Looking forward to speaking with @amaBoston members on Monday about email marketing best practices. To attend>> bit.ly/JLkepW 7:20 AM May 31st via TweetDeck
Security Concerns Challenge Facebook Commerce bit.ly/LHn7pb 5:02 PM May 30th via TweetDeck
@danbarker Of course, the trick is to gain attention without losing subscribers' respect/trust. Don't want to mislead with subject line. 3:48 PM May 30th via TweetDeck in reply to danbarker
@Roxyyo That Groupon subject line is probably politically poorly timed, but definitely got my attention. Zany is on brand for them. 3:42 PM May 30th via TweetDeck in reply to Roxyyo
AM Inbox: Avoid vague value propositions bit.ly/KXbngV re: ShopNBC, Sephora 1:33 PM May 30th via TweetDeck
@dogwalkblog There's definitely room for improvement and a continued need for copyeditors and QA. Here's proof: bit.ly/KwrqXC 7:49 AM May 30th via TweetDeck in reply to dogwalkblog
@dogwalkblog I was an editor for years and know AP Style well, but let's just champion basic spelling and grammar. Lots to harp on there. 7:47 AM May 30th via TweetDeck in reply to dogwalkblog
@dogwalkblog Silly doggie. No one on Twitter follows the @apstylebook. Most people don't even know what that is. ;) 7:34 AM May 30th via TweetDeck in reply to dogwalkblog
I wonder if we'll see retailers push TVs for watching the Olympics like they do for the Super Bowl and NCAA tourney. 7:14 AM May 30th via TweetDeck
AM Inbox: Improved text contrast for better legibility bit.ly/KDn7rS re: Abercrombie, Orvis, Wayfair, Spiegel 12:22 PM May 29th via TweetDeck
@jvanrijn The Gmail deliverability advice is based on our work with our clients. I certainly wish it weren't true. 9:40 AM May 29th via TweetDeck in reply to jvanrijn
@jvanrijn I know, it's like Gmail has use time travelling back 10 years. I suspect we'll see more brands segmenting Gmail subscribers. 9:30 AM May 29th via TweetDeck in reply to jvanrijn

Name Chad White
Location Springfield, Mass.
Web http://www.retail...
Bio Tracker of retail email trends and tactics. Research director for @Responsys, a global provider of on-demand marketing solutions. Views are my own.