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ResponseCoach

  1. The average CTR for online ads is 0.1%, FB ads 0.051%, and Adwords 0.4%. Average email CTR is 5.5% (DMA Q3 2011). 9:55 AM May 22nd via HootSuite
  2. "Content Marketing Secrets for Direct Mail Success" -- I'm presenting to City and Regional Magazine Association (CRMA) in Las Vegas. 1:14 PM May 18th via web
  3. Millennials say 75% of mail they get is valuable. 73% have used direct mail coupons. (Deliver, December 2011) 9:20 AM May 17th via HootSuite
  4. 65% of adult millennials say they prefer to read something on paper! (ExactTarget, December 2011) 1:50 PM May 16th via HootSuite
  5. 76% of millennials say they've made a purchase based on something mailed to them. (ExactTarget) 1:15 PM May 16th via HootSuite
  6. 64% of consumers say they "value mail", while only 36% of businesses BELIEVE consumers still value mail. (USPS, December 2011) 11:15 AM May 16th via HootSuite
  7. Creating a "recommendations just for you" link can get 8% - 20% of visitors to click. (Website magazine, June 2012) 11:50 AM May 15th via HootSuite
  8. Recommending "products you may like" based on prior purchases and site visits can generate 6% - 9% click rate (website magazine, June 2012) 10:50 AM May 15th via HootSuite
  9. Adding a customer's "recently viewed items" on ecommerce home page can generate a 5% - 7% click rate. (Website magazine, june 2012) 1:25 PM May 14th via HootSuite
  10. A Facebook "like" is worth $100, it takes 8900 tweets to earn $10, and 20 pins on Pinterest will earn a company $10. (Backupify) 11:30 AM May 14th via HootSuite
  11. Most popular screen resolution is now 1366x768, according to StatCounter. 10:25 AM May 14th via HootSuite
  12. Most effective Facebook post time: 10-12 PST, 1-3 EST, weekdays. Best Wednesday 3pm ET/12 PST. Least effective nights and weekends. (bit.ly) 11:35 AM May 9th via HootSuite
  13. Most effective Tweet time: 10-12 PST, 1-3 EST, Monday - Thursday. Nights and weekends least effective Tweet time. (bit.ly) 10:15 AM May 9th via HootSuite
  14. Only 33% of 18-24 year olds are concerned about companies accessing their browsing history or social network profile. (Forrester) 1:20 PM May 8th via HootSuite
  15. 44% of consumers will abandon an online transaction if they don't like something in the privacy policy, according to Forrester. 11:20 AM May 8th via HootSuite
  16. Highest engagement rates on FB: Renault, Nintendo, Samsung, Friskies, Lancome, Viktor & Rolf, Rhino's Energy, Clarins, Hellmann's.... 10:20 AM May 3rd via HootSuite
  17. The Brand on FB with highest engagement (Renault) has 14,500 fans. Consumer Goods brands have more fans but lower engagement. (Socialbakers) 8:20 AM May 3rd via HootSuite
  18. All of San Diego mourns the loss of Junior Seau. And we all smile at the great memories he left us with. 5:21 PM May 2nd via web
  19. Shopping cart recovery emails generate $18 ave revenue/message. 21% abandoners buy, spend 55% more.than non--abandoners. (SeeWhy) 1:15 PM Apr 20th via HootSuite
  20. Abandoned shopping cart emails average 11% conversion when sent immediately after abandon, 6% after first day, 3% after week. (SeeWhy) 11:35 AM Apr 20th via HootSuite
  • Name Karen J. Marchetti
  • Location San Diego, CA
  • Web http://www.Respon...
  • Bio SEO Copywriter, Content Marketing and Direct Marketing Strategist. I craft words and the right offers to maximize response.
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