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How are you tracking ROI on your purchased lists? What's working? Custom Role-based Lists OR Rented Databases OR Magazine Lists OR ??10:14 PM Jun 2ndfrom Tweetie
We are now competing head-on with VC funded competitors in multiple accounts & looking forward to beating them - Quality is what matters!10:12 PM Jun 2ndfrom Tweetie
An important metric to track: What percentage of your marketing database is showing no sales team activity right now?10:10 PM Jun 2ndfrom Tweetie
In B2B lead gen quality is vastly more important than quantity and yet there's a lot more focus on quantity. Reason = it feels better?4:00 PM Jun 1stfrom web