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RachCoventry

  1. Why use complicated language? Keep it accessible so that loads of people understand the great stuff you're doing!
  2. Is your information consistent across all of your communication channels or are you confusing your stakeholders?
  3. Does your communication work? Ask people to draw what it feels like. Put them on a big wall and see what it tells you
  4. How well do you signpost information in your organisation? Is it find by chance or find by design?
  5. Mapped your teams’ customer journey recently? Get a big wall, lots of sheets of paper and start drawing. Notice any blockages?
  6. Do you engage in a monologue or a dialogue? Do you know what others think, or just what you think?
  7. How streamlined are your processes? Making full use of all available technology? Do those who own the process and the technology get it?
  8. If people don’t understand, they generally won’t do. If they can’t see what changes you want to make, how can they behave differently?
  9. How far have your systems been ‘tailored’ by your users? How many local workarounds have been developed on the quiet?
  10. Regulatory change, structural change, process change – private and public sector… It’s all about getting people to behave differently?
  11. Is there a fundamental difference between private and public sector communications? Isn’t it all about informing and engaging people?
  12. How different is change in the private and public sectors? They all mean people start doing stuff, stop doing stuff or do stuff differently
  13. Is the purpose of your new IT system understood? Build a vivid picture for users to help them during the design and test phase
  14. How good is your data? Do those who use your systems every day really understand why high quality data entry is critical?
  15. Duplicating information on your internet and intranet sites? Think about the web as the main information source, and link the content
  16. Is your web site an information dump or an information highway? How do you know?
  17. How many change programmes need action? If your leadership team have understood what's required, why not let them just get on with it?
  18. Many stick their head in the sand and close their ears as ‘previous efforts to change have failed to deliver'. What makes this different?’
  19. In context and in the right language. But how many people stop to think about their audience before their fingers hit the keyboard?
  20. Targeted and relevant, or one size fits all. What do your stakeholders think of the way you communicate?