Get short, timely messages from Real World Insight.

Twitter is a rich source of instantly updated information. It's easy to stay updated on an incredibly wide variety of topics. Join today and follow @R_W_I.

Get updates via SMS by texting follow R_W_I to 40404 in the United States
Codes for other countries

Two-way (sending and receiving) short codes:
Country Code For customers of
Australia
  • 0198089488 Telstra
Canada
  • 21212 (any)
United Kingdom
  • 86444 Vodafone, Orange, 3, O2
Indonesia
  • 89887 AXIS, 3, Telkomsel
Ireland
  • 51210 O2
India
  • 53000 Bharti Airtel, Videocon
Jordan
  • 90903 Zain
New Zealand
  • 8987 Vodafone, Telecom NZ
United States
  • 40404 (any)

R_W_I

  1. Fact: 100% of the @R_W_I team love a free breakfast i.imgur.com/RnFE9.jpg #MediaComChampions @MetroUK
  2. Top 100 most valuable global brands... post.ly/7WZDH
  3. Innocent tops the Social Brands 100 list post.ly/7WYoI
  4. How are media owners adapting to changes in consumer expectations? post.ly/7VgWt
  5. Brits' recession coping stats: 67% reassessing priorities (giving things up/cutting back), 49% haggling on purchases google.com/hostednews/ukp…
  6. Avg UK household disposable income was just £144 a week in April - the lowest since Nov 2008 (Asda survey via today's Metro)
  7. Why you should anticipate consumers not using your products as you planned, or Why airplane toilets still have ashtrays standalone-sysadmin.com/blog/2012/05/e…
  8. In case you missed it: YouTube now gets 72hrs of video uploaded every minute. That's three days of content. Every 60secs.
  9. @brucedaisley Thanks for preso Bruce. BTW, your slide on Barclays tweet 'only' to iPhone users...looked like screenshot from Android phone?!
  10. @propellerites @brucedaisley I think all emails, but presumably the avg is pushed up by spam, fwds, mailers etc
  11. Avg online ad CTR is ~0. 05%. Avg Twitter ad CTR is ~1-3% (via @brucedaisley)
  12. Avg email takes 2 days after sending to be read. Avg text msg takes 4 mins (via @brucedaisley)
  13. No longer just married parents & 2.4 kids: Netmums survey identifies 35kinds of families in the UK metro.co.uk/news/899446-fa… i.imgur.com/Evr7R.jpg
  14. 80% of the UK's 10m active Twitter users access via their mobile phones (vs global Twitter average of 55% mobile phone access)
  15. Consumers increasingly like to interact with businesses via social networks... post.ly/7DWQ4
  16. RWI Investigates... Well-being: #2 How are brands tapping into the 'well-being' trend? post.ly/7CYBX
  17. RWI Investigates....'Why Buy' #1: Are attitudes towards ownership changing? post.ly/7CXn5
  18. RWI Investigates... Well-being: #1 What is the 'well-being'? post.ly/7BoAS
  19. @quincysmiith You should suggest those as additions to TP5, that way we can check