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ProspectsToGo

  1. infoUSA's parent co. on the block and apparently Dun & Bradstreet is one of the companies expressing interest in bidding. from BtoB Mag.
  2. Dun & Bradstreet now offering e-mail addresses on compiled lists. What do you think of this?
  3. Hoover’s (including Dun & Bradstreet data) ntegrates with Oracle CRM on Demand. http://bit.ly/y1FVl
  4. Prospects To Go's 2010 Marketing Calendar also shows dates to target campaigns for consumer campaigns. http://bit.ly/e6PU3
  5. Prospects To Go's 2010 Marketing Calendar of dates to avoid for BtoB marketers now posted at http://bit.ly/e6PU3.2009 version also still up!
  6. According to BtoB Mag, ZoomInfo is offering free access to non-subscribers on Wednesday. Nothing about the promotion on zoominfo.com though.
  7. OneSource expands business-information coverage in China by 130%. http://bit.ly/zFJFX
  8. Timeless article by Karen Gedney/ClickZ about how to write and format great e-mail marketing copy http://www.clickz.com/3630570
  9. Pros and Cons of self-serve online ad buying, plus lots of sources. http://www.clickz.com/3634525
  10. Jigsaw and Harte-Hanks partner on IT database contacts. http://bit.ly/HmNHg
  11. Pubmatic says online ad prices are trending up. http://sbne.ws/r/2idq
  12. My assessment was correct. BtoB mag email list prices down 2.7%, but newsletter lists up 4%. Overall-costs stabilizing. http://bit.ly/Nefdp
  13. New list-price index reports costs dropping. I haven't seen published prices fall on premium lists but lots negotiable! http://bit.ly/Nefdp
  14. Demandbase adds b-to-b tech information from Harte-Hanks. Already includes D&B, Hoovers, Jigsaw... bit.ly/ALxw4
  15. IT Marketers: Check out our latest blog post "Sources and Strategies for Ordering Technology-Buyer Lists". http://bit.ly/2xPmD
  16. Forrester: Interactive To Grow From 12 To 21 Percent Of All Ad Spend in next 5 Years because of viral/social marketing http://bit.ly/f1LcK
  17. IDG, Ziff Davis form partnership. A deal between competitors that would have been unthinkable five years ago. http://bit.ly/3jU4a
  18. Buy display ads yourself now on Yahoo, for small and mid-size businesses. http://bit.ly/Wzhvj
  19. BtoB Magazine: Harte-Hanks expands database coverage of tech installation, spend status. http://bit.ly/qjToa
  20. New blog post on our site: "Consult your list broker before passing go" http://bit.ly/zK9ev