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PointToPointInc

Miss AIA this year? Read about our experience at this year's show. ow.ly/b6cJl 8:05 AM May 23rd via HootSuite
@sarahcuiksa We loved the rap. Not the goodbye.We'll miss you, your second lunches, owling, and other antics. Good luck, stay warm. Be well. 9:28 AM May 18th via HootSuite in reply to SarahCuiksa
Which user-experience focused internet retailer accounts for a third of all U.S. ecommerce sales? 9:16 AM May 14th via HootSuite
In today’s economy, you must create value equal to or greater than the value of the customer’s time & trust and in the customer’s context. 10:15 AM May 10th via HootSuite
79% of smartphone users use their phones for shopping-related activities; 74% make a purchase as a result. Is your #brand being found? 9:15 AM May 7th via HootSuite
In today’s economy, whom do customers trust? Themselves, or others like them. Learn how to build that trust bit.ly/HT0csY 8:15 AM May 3rd via HootSuite
#Pinhole Principle #3: Be highly sensitive to the fact that customers trust less, so they let in less information. 1:10 PM May 2nd via HootSuite
The mobile media phenomenon - read about it here bit.ly/ICMlGM 11:00 AM Apr 30th via web
#Pinhole Principle #2: Recognize that customers have less time than ever before to spend with you, your message and your product. 6:10 AM Apr 30th via HootSuite
Learn how to evolve from a marketer wielding a firehose at consumers, to a marketer pulling customers in bit.ly/HT0csY 9:10 AM Apr 27th via HootSuite
The average city dweller is bombarded with 5,000 marketing messages per day, versus 2,000 messages a day in 1980. 9:10 AM Apr 26th via HootSuite
Pinhole Principle #1: Recognize that inputs aimed at customers have exponentially increased, but their power to process it all has not. 9:10 AM Apr 26th via HootSuite
4 points to consider to help empower architects and specifiers to hold a product specification throughout the build: bit.ly/ID8TG5 2:24 PM Apr 24th via bitly
Remember when a phone was just, well, a phone? Learn how the #PinholeEconomy has changed its functions bit.ly/HT0csY 6:10 AM Apr 24th via HootSuite
What are the three guiding principles of the #PinholeEconomy? Read about it in our latest white paper bit.ly/HT0csY 12:10 PM Apr 20th via HootSuite
Today’s marketer isn’t pushing messages out – they’re pulling customers in. Welcome to the #PinholeEconomy. 9:10 AM Apr 19th via HootSuite
Think #mobile when reaching contractors: smartphones, laptops & tablets are being used more and more on the job site and in job functions. 10:40 AM Apr 18th via HootSuite
The #Pinhole: an aperture that lets things (products, #brands, info, etc) in or out. Here’s how to get pulled through bit.ly/HT0csY 8:56 AM Apr 18th via HootSuite
Fact: 44% of contractors tend to reuse products they like, and only 6% like to try different brands of products. 10:40 AM Apr 16th via HootSuite
Contractors rely on many resources to learn about products, making them difficult for marketers to reach. What to do? bit.ly/GUSiOr 6:40 AM Apr 12th via HootSuite

Name Point to Point, Inc.
Location Cleveland, OH
Web http://www.pointt...
Bio Point to Point, Inc. is an integrated strategic marketing firm that helps brands succeed in the Pinhole Economy™, where customers control the marketplace.