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PPCTip

  1. 7Search PPC is giving one new Advertiser $250 cash every week in July. > http://cli.gs/mGssT2 (Might be a good time to give them a try!)
  2. PPC ROI Calculator > http://cli.gs/4p2ahj (Neat little tool from Fuel Interactive)
  3. 7Search now integrating Twitter Results! Check it out > http://cli.gs/4zsPJR (RT @7Search)
  4. How to Write PPC Ad Copy: 4 Templates > http://cli.gs/2RAWrD (searchenginepeople.com)
  5. 9 Tips to Write Effective Google AdWords Copy > http://cli.gs/zey2GB (searchenginejournal.com)
  6. RT @7Search - 7search is at AdTech NY! Stop by our booth (#319) and talk with Brad, Charles, or Rob. Find out how 7search can work for you!
  7. New Video Contest Run By 7Search offers easy competition to collect $500 Apple Store Gift Card! - http://cli.gs/QnVRYQ
  8. The Poetic Prophet, @Chuck, raps about PPC - This is too good! http://tinyurl.com/36kw2c
  9. Soon Adwords accounts will display a grade for your website's load time which will impact your Quality Score. http://tinyurl.com/2apzww
  10. Try running small test campaigns on smaller PPC networks like http://7search.com For some verticals the traffic can convert extremely well.
  11. Behavioral targeting may be putting Google advertisers at risk. Read more: http://tinyurl.com/286oo9 and http://tinyurl.com/27ukrj
  12. Good Idea: Test keyword lead generation or sales performance via PPC ads prior to launching a costly and time consuming SEO campaign.
  13. Good Landing Pages have: Obvious "Calls to Action". Include keywords bid on. Include Testimonials. Include 3rd party security / trust seals.
  14. Choosing keywords that are contextually relevant as well as present on the pages you are promoting can lower your cost per click (cpc).
  15. The big 3 Pay Per Click Advertising networks are Google Adwords, Yahoo Search Marketing, and Microsoft adCenter.
  16. Creating keyword focused landing pages can improve conversion rates dramatically.