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Outreach_Expert

  1. After a campaign is finished look back on what you did right and what you did wrong. This might be basic, but few campaigns do it.
  2. Win or lose thank your supporters....ALL OF THEM. Write a letter to the editor, personal letters, email and call. You can never do enough.
  3. Be aware of who is in a committee room and where they come from. There are "outside interests" everywhere.
  4. Two of my clients won their elections on Tuesday. I am thrilled for them!
  5. With a few days left in the campaign pour on your get out the vote efforts. Do not let up.
  6. When explaining a milage amount, keep it simple: how much per $100K-per year. Don't go the "dollar per day" route. Voters do not buy that.
  7. Never break down a levy cost on a per day basis. Voters do not buy into "a cup of coffee a day" argument.
  8. Make live calls for GOTV on election day. Pay for it if you need to get it done.
  9. Let the voters know at least 9 months in advace what you are asking of them. Do not do it in 3 months out in August. That is a loser.
  10. People read letters to the editor. Your supporters should be writing them constantly. Campaign or no campaign.
  11. Stick to the talking points, when things get rough, stick to the talking points.
  12. Are school districts responsible for busing children? Great article in Dayton Daily News.
  13. Campaign leadership should be direct when communicating to volunteers. Everyone needs to be clear on what they are doing.
  14. Defeated districts return to ballot | Cincinnati.com | The Cincinnati Enquirer - http://shar.es/1AElQ
  15. When the election get close to the end, stick to the talking points. Do not change course unless a REAL game changer happens.
  16. Absentee ballot fraud - http://shar.es/1w9iM
  17. It takes courage to tell voters you are great at what you do. Do not be afraid, they need to hear it.
  18. In the final days before the election, do NOT let up. Even if people complain about hearing from you to mouch keep pushing.
  19. Voter contact is where it starts and ends in a campaign. To many campaigns get lost in other things that is not direct voter contact.
  20. Radio ads are cheaper than you think. Consider them if you are doing a large scale campaign.