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Optirate

  1. @Axiaware Thanks! we look forward to the exchange
  2. Account Aggregation has been around for more than 10 years, when the Yodlee - the grand daddy of Account... fb.me/1RNZZaGih
  3. Perhaps the focus is a little misplaced? While I agree that product names (ie. checking account) has certain... fb.me/15cMUdetE
  4. Contests, prizes and other "incentives" DO NOT buy customer advocacy, according to Bazaar Voice research.... fb.me/1fWMlqpda
  5. Strategic Marketing of Managing Expectations | Amplified Analytics Blog fb.me/QKscOZWC
  6. Tom Peters believes that Credit Unions can avoid obsolescence... maybe...... fb.me/1MvjgXx3C
  7. Banks and Credit Unions must be very selective in targeting their marketing efforts ... Nearly 50% of the... fb.me/17KKYklUI
  8. RT @Optirate: Is Direct Marketing for Banks and CreditUnions really efficient & effective? fb.me/15UzCMyuX <-- temper your enthusiasm
  9. Wait! Hold the presses! "36% of responding U.S. consumers in a recent marketing study said they prefer... fb.me/15UzCMyuX
  10. The greatest challenge is that not only do employees not understand their Credit Union's strategy, but the same... fb.me/17rs2eMIF
  11. Brett King Named “Innovator of the Year” by American Banker and Bank Technology News Magazine fb.me/OVEHizhB
  12. Excitement about PFM is likely to result in severe disappointment just as it has in the past. PFM functionality... fb.me/177fETz88
  13. Mortgage Warehousing offers Community Banks a unique opportunity to generate 20% ROEs... not rocket science... fb.me/ThnEx0yh
  14. Credit Union hyperbole picked apart piece by piece fb.me/15vulpJi4
  15. Raise your hand if you think Millennials are good Banking customers for your Community Bank or Credit Unions?... fb.me/1WMrTzzFk
  16. Great article with many valuable tactics. I would only add the following considerations: 1) Most Credit Unions... fb.me/1ERJNkh1a
  17. Community Banks and Credit Unions have done such an outstanding job of differentiating that most consumers are... fb.me/BaKfI4y4
  18. It is important to note that Banks and Credit Unions suffer when their customers utilize the branch for... fb.me/STiCgfGt
  19. Some say that PFM is underused, with industry statistics show that PFM is used by a mere 4% of the population. I... fb.me/1mY7btfB3
  20. Measuring Marketing's worth... fb.me/1UFVoJuDV