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OPA_PamHoran

  1. .@wired digital subscription, a yearlong effort that "represents a grand experiment in the future of media" bit.ly/LRZXvv via @wired 2:03 PM Jun 1st via web
  2. Digital Edition Magazine Readership Up 24% in Six Months bit.ly/L9w2Rb (via @minonline) 12:37 PM Jun 1st via web
  3. Apps vs. HTML5: both work - the key is finding the right option for your audience bit.ly/JZnURc (via @digiday/@joshsternberg) 11:26 AM Jun 1st via web
  4. Is Forbes the model for a digital-first media entity? gigaom.com/2012/05/30/is-… 6:11 AM May 31st via Tweet Button
  5. Longform content as important as ever, finds @AdweekEmma bit.ly/KDUjzp (via @Adweek) 2:54 PM May 29th via web
  6. Really enjoyed this article on @karaswisher bit.ly/N7bUk4 (via @SFGate) 11:24 AM May 29th via web
  7. RT @ANAmarketers Video is the fastest growing online ad format with spending expected to increase 54.7% yoy in 2012 according to eMarketer 3:15 PM May 24th via Seesmic
  8. .@HuffingtonPost partners with @OWNTV to bring section with content on health & spirituality bit.ly/KGTy7M (via @AdAge/@AnnaBaskin) 1:09 PM May 24th via web
  9. RT @CondeNastCorp MT @cyberjournalist:"If content is going to remain king, we have got to innovate" - Bob Sauerberg, Conde Nast prez #pc2012 3:40 PM May 23rd via Seesmic
  10. Comcast partners with @NielsenWire to determine unified metric for online video advertising bit.ly/L7VbxL (via @AdAge/@jpoggi) 1:00 PM May 23rd via Seesmic
  11. RT @FishbowlNY: The Huffington Post has named Janet Balis its Publisher, the first to ever hold that position at the company. 11:18 AM May 23rd via web
  12. Increased consumer appetite - 46% rise in time spent watching online video content bit.ly/Mbh4va (via @MediaPost/@DaisyWhitney) 6:15 AM May 22nd via web
  13. Facebook’s I.P.O. and dual-class share structures. nyr.kr/KqONyq via newyorker.com/magazine/apps 9:35 PM May 21st via Tweet Button
  14. Inside look of @BostonGlobe new live sports show that appeals to Boston's sports fanaticism bit.ly/Kp9s5S (via @NiemanLab/@JustinNXT) 2:20 PM May 18th via Seesmic
  15. Consumers more open to online subscription models and advertisements even after paying bit.ly/JLkwN9 (via @onlinefinance) 1:35 PM May 18th via Seesmic
  16. New research: 99% of top magazines contain mobile action codes bit.ly/JiOlX2 (via @BizReport/@eBizReporter) 12:06 PM May 18th via web
  17. Publishers look to diversify and build complementary revenue streams - new OPA blog post bit.ly/KdjBB4 7:53 AM May 17th via web
  18. Congrats to former OPA Chairman @lkramer on his appointment as president/publisher of @USATODAY bit.ly/JeddAo (@paidContent/@sdkstl) 10:11 AM May 16th via web
  19. .@ESPN partners w/ @HorizonMediaInc & RealVu to track guaranteed viewable ad impressions bit.ly/L79lRZ (via @AdWeek/@digitalshields) 8:32 AM May 16th via web
  20. GM Says Facebook Ads Don't Pay Off on.wsj.com/JhqIsq via @WSJ 5:34 PM May 15th via Tweet Button
  • Name Pam Horan
  • Web http://www.online...
  • Bio President of the OPA, a trade org representing the business interests of high quality, original content publishers. RT & links aren't endorsements.
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