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Neolane

  1. Date correction: BtoB Event Dec. 3:Neolane & SiriusDecisions “Building Blocks for Digital + Social Marketing.” http://tinyurl.com/yfq5vzs
  2. RT @CSG_Quaero: CSG Systems' Quaero exec Naras Eechambadi to participate in NCDM keynote. Will you be there? http://tinyurl.com/y9w22sz
  3. BtoB Mag Event 2pm ET today:Neolane & SiriusDecisions “Building Blocks for Digital and Social Marketing Success.” http://tinyurl.com/yfq5vzs
  4. Reading post by @lauraramos: B2B marketers must expand focus from intake of the pipeline to broader activities across customer life cycle
  5. On our way to record attendance at the Nov. 26 Cross-Channel Customer Experience breakfast seminar in London. http://tinyurl.com/yk8m9ow
  6. RT @dmscott: Register for the BtoB Digital Edge Virtual Trade Show for Marketers happening Dec 3. I am a keynote. http://bit.ly/jJ8gf #fb
  7. Reminder re: 2day’s BtoB Mag webinar @ 2 p.m. ET “Lead Conversion 2.0 for A Recovering Economy” http://tinyurl.com/NeolaneBtoB; use #BtoBWC
  8. An insightful and invaluable event today at Forrester’s Technology Marketing Council in London!
  9. Reading Gartner report on Incorporating the Web into Cross-Channel Customer Analysis by Gareth Herschel and @bgassman
  10. Check out Aberdeen’s new Offer Optimization report – “Using Customer Analytics to Improve Marketing Performance” http://tinyurl.com/yz6a35y
  11. Working on Nov. 26 UK b'fast event on improving the customer experience, keynote by CRM expert Jennifer Kirkby. http://tinyurl.com/yk8m9ow
  12. eMarketing is not a formula. Good post by @ardath421 - successful eMarketing strategies focus on & respond to the behavior of buyers.
  13. BtoB Mag’s Chris Hosford hosting Nov. 17 webinar “Lead Conversion 2.0 for A Recovering Economy” http://tinyurl.com/NeolaneBtoB
  14. Thanks Matt! RT @CSG_Quaero: Matt Austin shares his thoughts on a recent @Neolane demo http://tinyurl.com/y9wfkep
  15. Reading @brianjcarroll blog: True lead nurturing involves creating & maintaining relevant, consistent dialog w/ viable potential customers
  16. RT @lauraramos: 85% B2B mktrs are "self-taught", 81% of B2B firms spend $1k or < on mktg skills dev. Only 25% of MA buyers use to fullest.
  17. Check out webinar by @CSG_Quaero Nov. 10 w/ Bruce Temkin: Driving Loyalty thru Customer Experience Management http://tinyurl.com/y9xy6zy
  18. Reading Forrester’s “Marketing Leaders Take On Technology” - step outside tactics and take long-term view of desired customer experience.
  19. For more tips - read Kim Collins' "Don't Let a Good Crisis Go to Waste; CMOs Should Act Now to Innovate Marketing"
  20. Sharing CMO tips from Gartner’s Kim Collins - Plan for return to growth, identify at least 1 process to automate that drives revenue.