NameStormers
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For most name architectures, fewer brand names are better than more with intuitive, easy-to-understand, generic names at the lower levels.
about 9 hours ago
from web
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Where are brand names arguably the most important in driving sales. What about fragrances with names like Dior, kai, Prada and Voluspa?
4:58 AM Dec 22nd
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Tis' the season for helping others. If you know of anyone with an older autistic child or adult, maybe refer them to ?
2:57 PM Dec 19th
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So what do you name an anti-hacking product that protects Twitter from the Iran Cyber Army: ? How about Failsafe?
12:48 PM Dec 18th
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If you're traveling to Seattle over the holidays, consider staying at Hotel Deca in the university district. A cool name & great rooms too.
6:00 PM Dec 17th
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Years to build and days to destroy. Our opinion: sponsors should run, not walk away from the Tiger Woods brand name and endorsements.
7:36 AM Dec 16th
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Phil Geier has been a force in the branding biz for decades. At 74, he wrote a book that may be worth a look:
4:09 PM Dec 12th
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The Stihl brand name may be misspelled and mispronounced, but they are arguably the "prestige" chainsaw brand:
4:26 PM Dec 11th
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KISS created an enduring, relevant brand, contrary to what many thought. 2 million viewed their last concert:
4:08 PM Dec 10th
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Droid vs. iPhone, which is the better brand name? It partially depends on your target - Droid might be edgier, but iPhone is APPLE.
4:23 PM Dec 9th
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Austin' SXSW Music Festival is coming up & you've just got to love the creativity behind some of the band names:
2:32 PM Dec 8th
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Names that are also exclamations often connect emotionally with the right side of the brain like OhYeah!:
4:46 PM Dec 7th
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Austin, TX, is a creative mecca. Lots of young, talented, exciting people. A vibrant, optimistic vibe. Great music, weather & more...
5:41 AM Dec 5th
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Bank names tend to be very similar. One we're proud of is 4 letters, differentiating & conveys a wealth of info:
5:57 PM Dec 4th
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As the year comes to an end, cleaning up one's brand portfolio with a brand name audit seems timely for some:
3:43 PM Dec 3rd
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Linguistic screening of names should check for issues with direct translation, transliteration, visual/phonetic similarity and more...
4:03 AM Dec 2nd
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Creating your own private label name has appeal if you control distribution , but the names can get wacky:
5:18 PM Nov 30th
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Many underestimate the value of longevity in brand name building. Take SAAB for instance, should it be saved?
7:45 AM Nov 29th
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Follow-up to naming tip: So how do you find key words embedded in definitions? Here is a great, free online tool:
6:53 AM Nov 28th
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Naming Tip: look for key words embedded in definitions, not synonyms. So for a new white chocolate, you'll get ideas like: Alpine & Ivory
2:27 PM Nov 27th
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- Name Mike Carr
- Location Austin, Texas
- Web http://www.namest...
- Bio CEO at NameStormers and Jobs4Autism Advocate
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