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MktgConsigliere

  1. I read this: when the times get tough, the tough get an escape route. Innovate! Take a chance! Find a small chink in the wall & punch thru!9:31 PM Feb 9th from web
  2. This economy requires new thinking, not the usual race-to-the-bottom discounting & panic. What can you add? Think addition not constriction9:12 AM Jan 19th from web
  3. The cobbler's children go without shoes: it's my turn to make my list of goals for 2009. What about you? Goals = destination, list = map.10:52 AM Jan 7th from web
  4. Seen on a bumper sticker today: Don't postpone joy. It's easy to let it be all about business. It's not. Happy Holidays---7:49 PM Dec 22nd, 2008 from web
  5. You're still limiting your daily intake of 'bad financial/Wall St' news, aren't you? It doesn't help your focus> nurture your business.8:49 AM Dec 9th, 2008 from web
  6. Online presence: Take a look at your home page (or better yet, have someone objective do it). Quick! Is it clear what industry you're in?9:03 AM Dec 3rd, 2008 from web
  7. It's important to look around you, try to see more, esp. now. What's going right at your company? What's strong? What are you grateful for?10:14 AM Nov 27th, 2008 from web
  8. Your challenge: Find 3 'beliefs' that are out-of-date or no longer make sense for your market/business and either replace or eliminate them.6:46 AM Nov 25th, 2008 from web
  9. Focus on the basics: get the fundamentals right, do them well, do them consistently --- and that's 85% (or more!) of the marketing game.9:38 AM Nov 21st, 2008 from web
  10. Message ck: Do all your employees know your company 'elevator pitch' or tag line? If not, have everyone post it in their work area---today!6:49 AM Nov 17th, 2008 from web
  11. Clean, updated e-lists are critical. Do you capture addresses whenever possible? Eliminated those who haven't opened your last 5 emails?7:05 AM Nov 14th, 2008 from web
  12. Email campaign FYI: The CAN-SPAM act requires a valid mailing address and 'from' email, an 'unsubscribe' link, and a relevant subject line.10:45 AM Nov 10th, 2008 from web
  13. The Basics: Every email you send can reinforce your brand. Do you send emails that end with your logo, tagline, website and contact info?10:10 AM Oct 31st, 2008 from web
  14. Ck your online presence for 'leaks': are there dedicated landing pgs, testimonials from satisfied customers, is everything 1-2 clicks away?11:07 PM Oct 27th, 2008 from web
  15. Do you know where your key customers spend most of their media time? Is it best to reach them by email? mobile device? in print? other ...?11:11 PM Oct 23rd, 2008 from web
  16. Quick! What is the key problem (or pain) your service/product addresses for your customers?8:29 PM Oct 21st, 2008 from web
  17. Check: Do you have regular email contact (value-added)? order stuffers (as applicable)? An ask-for-the-next-order process in place?9:21 PM Oct 20th, 2008 from web
  18. Bus opp? Generally I advise clients away from discounts. But can you offer your product/service in a new combination, trial size or period?7:36 PM Oct 17th, 2008 from web
  19. Odds are good the vagaries of the market aren't directly impacting your business. Can you uncover five new bus. opportunities now available?10:48 PM Oct 16th, 2008 from web
  20. Can you describe what you offer, what makes your business unique, in 15 words or less?12:44 PM Oct 15th, 2008 from web