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MikeMoran

  1. Join me on June 13 in Boston at 1st annual Social Media for Teaching & Learning conf bit.ly/MH7KSx @pearsonls #smteachlearn
  2. TIP: Do before/after customer surveys. What were you trying to do and did you accomplish it? Did you like the experience?
  3. TIP: For situations where your co. has a rule—a standard, policy, process, checklist, etc.—try to substitute a tool instead.
  4. I'm teaching new @RutgersCMD Srch Mktng & Analytics mini-MBA course 6/11-15 with @tcpeter @robpetersen bit.ly/HU35so
  5. Our next Biznology Webinar is Search Marketing on the Cheap and will be on June 26. Register here: bit.ly/srchmktg
  6. New blog post on Biznology: Let your B2B content run free--the case against gating bit.ly/KAcp7b
  7. TIP: Try using your own Web site as a mystery shopper. Send in an e-mail on the contact form and check the response.
  8. TIP: Frame your Web site sales pitch in the parlance of the customer rather than in your own industry-speak.
  9. Our next Biznology Webinar is Search Marketing on the Cheap and will be on June 26. Register here: bit.ly/srchmktg
  10. I'm teaching new @RutgersCMD Srch Mktng & Analytics mini-MBA course 6/11-15 with @tcpeter @robpetersen bit.ly/HU35so
  11. Reading Rob Peterson: 30 questions to ask agencies on how they practice social media bit.ly/KwgRUy
  12. New blog post on Biznology: To Gate or Not to Gate, That Is the B-to-B Content Marketing Question bit.ly/KGSHoz
  13. I’ll be teaching two classes for @RutgersCMD one week Mini-MBA Digital Marketing course July 16-20. bit.ly/AjF1Jz
  14. TIP: Focus on the buying process, not selling. Think of it from your customer's view to persuade them to do what you want.
  15. I'm teaching new @RutgersCMD Srch Mktng & Analytics mini-MBA course 6/11-15 with @tcpeter @robpetersen bit.ly/HU35so
  16. TIP: Use tight shots on your videos--no wide screen. Customers may be viewing them on small/mobile screens.