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  1. New MMA demographic study: young, wealthy, and high-tech (http://tinyurl.com/yd7w2fm)
  2. UFC 106 prelims on Spike: 1.0 HH and 1.3 million viewers, http://tinyurl.com/ydd4tlb
  3. Woops, UFC 106 payouts: http://tinyurl.com/y98rkz9
  4. UFC 106 Payouts, $1,021,000: http://preview.tinyurl.com/.... Factor in bonuses & Griffin, Ortiz, and Koscheck the big disclosed winners.
  5. Kimbo confirmed for TUF 10 Finale: http://tinyurl.com/y8q8xhx
  6. This week's feature on MMAPayout.com takes a look at UFC 106 from the business side (buyrate estimate, etc.): http://tinyurl.com/yfzaljo
  7. TUF 10, Episode 10: 1.76 HH, 2.9 M18-34, 2.5 M18-49 for an average audience of 2.4 million. http://tinyurl.com/ygb96o9
  8. Pacquiao-Cotto does 1.25 million buys. Impact on MMA: http://tinyurl.com/yzqlgpy
  9. Machida-Shogun II possibly May, Montreal: http://tinyurl.com/yzdtuf2
  10. WEC 44 impressions. Thoughts on how to improve sponsorship integration: http://tinyurl.com/yjptbvo
  11. Buckle up! I call Brown...
  12. Important to better link sponsors with properties, but that Assassin's Creed promo was not how you do it. Yikes! More tomorrow..
  13. UFC 105 ratings are in: 1.9 HH, 3.45 in 18-34, 2.84 in 18-49: http://tinyurl.com/yfgtg6p
  14. Major networks to begin charging cable operators a fee. Implications for MMA: http://tinyurl.com/ygnglzd
  15. Lesnar with intestinal infection. Looks to be non-life threatening. How will this impact UFC? http://tinyurl.com/ygf98n4
  16. A comparison on the UFC and WWE's PPV buyrates YTD and YOY: http://tinyurl.com/ygqysqa
  17. More on Strikeforce-CBS ratings: http://tinyurl.com/y9vnbdk
  18. Too many questions surrounding Lesnar's health right now. Plus, if or as soon as he's ready, they won't want to wait. @FightMafiaVP
  19. @MMAAdvertising The UFC uses TUF to push viewers to PPVs. GSP is too big a draw to put on a free Spike card. Maybe if were ESPN or ABC/FOX.
  20. Rumour that GSP-Hardy being considered for TUF, but GSP yet to be approached by the UFC. Implications here: http://tinyurl.com/yksudwg