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LouHoffman

"Bad is stronger than good. It is more important to eliminate the negative than to accentuate positive" via @HBR #SiliconValley 22 minutes ago via TweetDeck
Forget the startup. You deserve Whole Foods RT @jspepper Would it fit in with my tattoo too? #badjew bit.ly/KCHs2g about 6 hours ago via TweetDeck
@jspepper And you've got the perfect Twitter handle for the gig. about 7 hours ago via TweetDeck in reply to jspepper
This doesn't happen every day. Food company wanting to ply me w/ goods in exchange for post. Tempting but I'm a stickler for @FTC guidelines about 7 hours ago via TweetDeck
I know true measure of a #B2B blog is the quality of traffic. Still, I must confess to a pinch of excitement that May will be record month. about 9 hours ago via web
@BettinaViereck @HBR Agree. Suppose on could argue it's good to do both. about 9 hours ago via web in reply to BettinaViereck
@PaulRobertsPAR Completely agree. Leads to a decision on whether content is best served on owned media or "quasi earned media" (w/brand). about 12 hours ago via TweetDeck in reply to PaulRobertsPAR
@JGfromOC And even the yahoos who thought they could flip the stock in a day or two for a quick windfall. about 12 hours ago via TweetDeck in reply to JGfromOC
Bad is stronger than good. It is more important to eliminate negative than to accentuate positive via @HBR #leadership #yam about 12 hours ago via TweetDeck
@JGfromOC Much ado about nada. Only people who care are those striving for short-term $s. Focus should be on building long-term success. about 13 hours ago via TweetDeck in reply to JGfromOC
@OffThe_Record Thank you kind sir. about 13 hours ago via TweetDeck in reply to OffThe_Record
@Steveology You are a mensch. about 13 hours ago via TweetDeck in reply to Steveology
Deep Analysis from Journal Shows the word “Innovation” Has Lost Meaning bit.ly/JTpMMV #tech #publicrelations about 14 hours ago via TweetDeck
Looking for senior comms consultant. In 6894 tweets, never asked for a RT ... until now goo.gl/7yKC9 @Steveology #PRjobs about 14 hours ago via TweetDeck
Coupa (client) takes deeper look at SAP story by Michael_Curator bit.ly/KMEXJa #software about 15 hours ago via TweetDeck
@scribblelive Good to know, but you should be sharing this with Ingram and the like. about 15 hours ago via TweetDeck in reply to scribblelive
@scribblelive - @GigaOm story is right up your alley gigaom.com/2012/05/30/why… about 16 hours ago via TweetDeck in reply to scribblelive
@bfuller9 Has particular relevance for a book like @EE_Times. Engineers can find bits (sources) on their own. They want perspectives. about 16 hours ago via TweetDeck
@bfuller9 Thanx for flag. I thought the point was overdone. Most people simply want outcome (storytelling) with breaking news an exception about 16 hours ago via TweetDeck in reply to bfuller9
Because people enjoy sausage making? RT @bfuller9 Why we need to blow the article up in order to save it ow.ly/bgI8u about 16 hours ago via TweetDeck

Name Lou Hoffman
Location Silicon Valley
Web http://www.Ishmae...
Bio Head a #PR company with offices in the U.S., Asia including #China and Europe (www.Hoffman.com.) Fervent believer in the art of #storytelling in business.