LorneBrown
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-the sexy money will be spent from brand to media owner/publisher in the future b/c they are the only 2 parties that access consumer
9:05 AM Dec 8th
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iMedia - last rant, love the idea of Doug's "Muscular Client" - big brands will want to engage media owners (at right levels)
9:04 AM Dec 8th
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-they have all the money and soon-they take back thier dollars, and start competing, where previously they didn't care enough
9:02 AM Dec 8th
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-other thing i love is the idea that "traditional agency are going to get into the digital game-every man for himself in new market"
9:00 AM Dec 8th
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-now it's in 3 parts-automation on bottom, order takers in middle and marketing integration at top-top now requires enterprise sales
8:58 AM Dec 8th
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- where 4 years ago, it was about automation and direct sales for a publisher (if you break it in 2 parts...)
8:57 AM Dec 8th
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- I always find Doug Weaver to have the best content at these shows...today he refined the Oreo Doctrine to be 3 layers vs. 2
8:56 AM Dec 8th
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- here in Scottsdale Arizona for iMedia Agency Summit...it's like 40 degrees out! Bet weather is better in NYC...oye
8:53 AM Dec 8th
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Mark Ellis talks about being easy to do business as key to winning new agencies; boasts AOL’s ad ops team as a key reason to success
1:39 PM Nov 16th
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Rob Deichert of AOL "all custom means no profit and all standardized means no business...it's about balance"
1:32 PM Nov 16th
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- Mike Leo moderating topic of how standards are important but how can you mass customize something that's constantly changing
1:29 PM Nov 16th
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- e-business will strengthen relationships, help media owners make more money and reduce costs for all involved. great job guys!
12:23 PM Nov 16th
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-main goal is to allow a round trip communication of RFP info, without losing and compromising integrity of the buy/sell process
12:21 PM Nov 16th
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e-business has come a long way!!!
11:58 AM Nov 16th
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Phase 1 is to test Agency system (DDS/MBank), through IAB webservice, to publisher sales system (Operative), back to agency system
11:56 AM Nov 16th
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gives e-business update - Operative's own Geoff Petkus representing the initiative...
11:50 AM Nov 16th
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- full commentary on the show, play by play on the Operative Blog -
7:42 AM Nov 16th
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Thanks for calling out the tweet, Randall! after listening to Kamal from CBS, I will pull the tweet back to 1 black belt & half proj mgr :)
7:21 AM Nov 16th
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Impression Exchange Solution by IAB - seems cool, but also seems like you may need a proj mgr and 3 six sigma black belts to implement it..
7:11 AM Nov 16th
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agree with Adrian - It's a no brainer to have ad ops as a consultant that always has a seat at the table - lead to more revenue overnight!
6:56 AM Nov 16th
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- Name LorneBrown
- Location NY
- Web http://www.operat...
- Bio Digital media enthusiast with a passion for solving complex operational issues that companies from growing their businesses
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