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LightspeedRsrch

Modular survey design mitigates respondent fatigue - ow.ly/axc6M 5:01 AM May 18th via HootSuite
Modular survey design cheaper, easier, faster than data fusion - ow.ly/axc6L 5:01 AM May 17th via HootSuite
Does #culture matter? @AddedValueGroup launches new study tracking brands’ vibrancy in culture bit.ly/JAXHus #mrx #AVCT 8:51 AM May 16th via HootSuite
@addedvaluegroup de nada :-) 8:44 AM May 16th via HootSuite in reply to AddedValueGroup
Modular survey design allows incomplete surveys to be put to good use - ow.ly/axc6J 5:02 AM May 16th via HootSuite
10 million+ incomplete interviews considered useless, discarded in US each year - ow.ly/axc6I 5:01 AM May 15th via HootSuite
Hear our James deVick & @emimusic ‘s Richard Bowman on developing an Insight culture on 28Jun @mwlive2012 #mwlive2012 ow.ly/aTF5B 4:01 AM May 15th via HootSuite
How did research support Kylie Minogue, Cliff Richard & more? Hear Richard Bowman of @emimusic & our James deVick at @mwlive2012 on 28 Jun 8:29 AM May 14th via HootSuite
2 approaches to survey modularization - ow.ly/axc6H 5:01 AM May 14th via HootSuite
Respondents trying to access our UK panelmember page via mobile has 4X in past yr - ow.ly/axc6G 5:02 AM May 11th via HootSuite
Do progress indicators change data? - ow.ly/axc6F 5:02 AM May 10th via HootSuite
@shingy: "Encourage a remix culture with your brand because it is happening anyway." #dcmosummit #digitalcmo 10:03 AM May 9th via HootSuite
@shingy: Video growth, evolving consumer conversations, curated niches, capturing need state, evolving participation #dcmosummit #digitalcmo 10:00 AM May 9th via HootSuite
Our Chief Marketing Officer, Seth Ruoss, is tweeting again from the #DCMOsummit conference. @dcmosummit #digitalcmo 9:55 AM May 9th via HootSuite
Do progress indicators increase survey satisfaction? - ow.ly/axc6E 5:01 AM May 9th via HootSuite
Said 4 times today: "It's not about having a digital strategy, it's about having a marketing strategy in a digital world" #dcmosummit 12:55 PM May 8th via HootSuite
Sneak peak at Segment Builder: New WPP/Kantar app to help clients build custom segments & identify associated audiences #dcmosummit... 12:46 PM May 8th via HootSuite
@nick9nyc - Make data sets accessible, connectable and more addressable. "Keep it simple" is easy to say & hard to do. #dcmosummit 12:38 PM May 8th via HootSuite
@FoursSeasons No significant print advertising campaigns since 2009. Focusing more on social media & other online channels #dcmosummit 12:34 PM May 8th via HootSuite
Senior VP @fourseasons reports 49% of affluents won't stay at a hotel if they can't read reviews about the property. #digitalcmo #dcmosummit 12:17 PM May 8th via HootSuite

Name Lightspeed Research
Web http://www.lights...
Bio Market researchers' choice for digitally accessing and deriving insight from consumer opinions and behaviors whenever, wherever and in whatever segments needed