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LetMM

  1. Presented new creative to 35 Hyundai dealers this week. EVERYONE of them LOVED our new TELEVISION creative. www.letiziamassmedia.com
  2. In last election Google largest player -- Obama directed 45% of its online campaign dollars to the search site. http://bit.ly/ejgYOR
  3. Social media is a venue for marketers , technologies or tactics that enable us to elevate and amplify brands . http://bit.ly/ejgYOR
  4. In countries like Libya, Cuba, Iran and many others, they would love to have the right we have TO VOTE - exercise your right!
  5. It amazes me how few people actually vote. In Las Vegas, we expect maybe a 20% turnout today. http://bit.ly/g9gALQ
  6. Election Day always a great day. You get a good feeling when you vote. It is a right we sometimes take for granted. http://bit.ly/g9gALQ
  7. Two in five American used the Web, including social media, to comment on or seek information about TV shows. http://bit.ly/g9gALQ
  8. Google tops companies cashing in on shift to digital content, more than $14 billion in digital revenue last year. http://bit.ly/g9gALQ
  9. In past, ad agencies used arcane formulas - Nielsen/circulation numbers to guess eyeballs. Internet changed all that. http://bit.ly/g9gALQ
  10. The Internet allows us to measure ad success like never before. http://bit.ly/g9gALQ
  11. We train our eyes to ignore certain parts of a web page, including sidebar and banner ads. http://bit.ly/g9gALQ
  12. Studies - click-through rates — Number of people click on an ad — below 1 percent each year get lower and lower. http://bit.ly/g9gALQ
  13. Capturing consumer at moment interested in particular product or service likely to click ? Hit-or-miss proposition. http://bit.ly/g9gALQ
  14. Even though online advertising has been robust, hasn't stopped advertisers from keeping bulk of budgets right on TV. http://bit.ly/g9gALQ
  15. Around $60.5 billion being spent on commercial TV this year, making TV the richest media segment. http://bit.ly/g9gALQ
  16. According to the latest research, advertisers are spending more than ever on the broadcast networks and cable. http://bit.ly/g9gALQ
  17. Internet consuming more ad spending, but TV still the king. http://bit.ly/g9gALQ
  18. No medium or media company is able to stand still in this ever-changing marketplace. http://bit.ly/g9gALQ
  19. TV is wrestling with cost of expensive programming amid slipping ratings, cable and satellite challenged by Netflix. http://bit.ly/g9gALQ
  20. Newspaper advertising in steady decline. Lost $17 billion in advertising to other media in the last 10 years. http://bit.ly/g9gALQ