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LaylaFry

  1. I just ousted Hannah S. as the mayor of Shanghai Chinese Restaurant on @foursquare! 4sq.com/7HFcBn 5:21 PM Mar 31st via foursquare from Shanghai Chinese Restaurant, Austin  
  2. Spend significant amount of time at the beginning of a comm project defining behavior change that will be the focus, what we'll brag about. 10:00 AM Mar 24th via HootSuite
  3. The behavioral bottom line: I succeed when people act; understanding why&how people behave is starting point of any new marketing project. 9:55 AM Mar 24th via HootSuite
  4. #2: target-audience centered #3: relies heavily on research #4: bias toward segmentation #5: defines competition broadly 9:50 AM Mar 24th via HootSuite
  5. #6: has strategies using all elements of the marketing mix, not just communication and promotion 9:50 AM Mar 24th via HootSuite
  6. #1: Focus on behavior as the bottom line of much of what we do. 9:45 AM Mar 24th via HootSuite
  7. Change the org to fit the audience, not the other way around: it's easier, we have control of org not audience, will better meet needs. 9:40 AM Mar 24th via HootSuite
  8. Characteristics of good nonprofit communicators... 9:50 AM Mar 23rd via HootSuite
  9. Can't simply promote the new behavior, have to unsell or replace the old behavior, offer something to meet the same needs. 9:30 AM Mar 23rd via HootSuite
  10. Marketers ultimate goal is to influence behavior, not impart info or knowledge (educator) or change values or attitudes (lobbyist, artist). 7:15 AM Mar 23rd via HootSuite
  11. Beyond exchange of $ nonprofit customers asked to sacrifice old ideas, values, behavior patterns, time and energy for psychsocial benefits. 5:55 AM Mar 23rd via HootSuite
  12. Nonprofits do not operate mainly to advance interest of own supporters: use society's resources and goodwill to meet society's needs. 4:55 AM Mar 23rd via HootSuite
  13. Nonprofit marketing is hard = influencing behavior w/invisible or no personal benefit or requiring 180 degree shifts in attitudes 4:40 AM Mar 23rd via HootSuite
  14. RT @globaloria: Shout out to teachers and students at East Austin College Prep celebrating @DLDay2012 with open house! #dlday @SouthwestKey 2:16 PM Feb 1st via HootSuite
  15. The big 6 nonprofit communications channels pinterest.com/pin/2233504627… 9:06 PM Jan 28th via Pinterest
  16. RT @southwestkey: EAPrep kids on the cover of TODO Austin. Juan Sanchez raising hell on the east side! ow.ly/8kKVr Check it out! 6:01 AM Jan 8th via HootSuite
  17. Trapped in the car and Gus has been singing the first verse of Jingle Bells on a loop in my ear for 20 minutes. 5:03 PM Dec 23rd, 2011 via Twitter for iPhone
  18. Some christmas-y photos of @gustavojoe ow.ly/88a0Y 12:21 PM Dec 22nd, 2011 via HootSuite
  19. Don’t let others set your day. We wake right to email &start freaking out. End up at inbox-zero but accomplish nothing. ow.ly/83QWc 6:36 AM Dec 19th, 2011 via HootSuite
  20. 7 Ways to Cultivate Your Creativity [Slide Show] via @sciam ow.ly/83ezS 2:23 PM Dec 18th, 2011 via HootSuite
  • Name Layla Fry
  • Location Austin, Texas
  • Web http://www.swkey.org
  • Bio Communications Director for @southwestkey and @austinpromise. Diaper changer for @gustavojoe. Views=my own
597 Following 546 Followers 27 Listed
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