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LanceScoular

  1. #FollowFriday @Austrade @ivankamenken @DennisRutzouPR @TheBrewCrew @coffeemornings @iggypintado
  2. 7 Steps in Creating and Implementing a Social Media Marketing Campaign http://bit.ly/cqpi7 by @jeffbullas
  3. #FollowFriday @detaildevils @MichaeljlTodd @Idoby2 @b2bnetworking @MonikaVA @TimHarcourt
  4. Changing direction in Small Biz is like a speed boat turning compared to BIG Biz aircraft carrier. Caution, determine the right direction.
  5. If you're focusing on the mass of a dark cloud you might just miss seeing a silver lining
  6. Coffee with a Conscience - Sean Paajanen http://bit.ly/5hM1HN
  7. Write a Business Plan in the USA http://bit.ly/8ZE1w
  8. Strategic Mindset Outline: Vision; Strength; Passion; Resources; Alliances; Tactics; Action Plan = Strategic System
  9. Fair Trade 101: What is Fair Trade? by Marc Lallanilla http://bit.ly/6FgDMs
  10. Zipf's principle: "the more work you do to make a deal come together, the more likely you will pull off the deal..."
  11. Gold Rush Paradigm: Instead of diving into competitive industry, it's sometimes better to sell products to those who are doing the diving
  12. Gold Rush Paradigm: Don't compete in a crowded market. Sell products to all competitors, and reap the gains no matter which of them wins.
  13. Publications and other resources related to Fairtrade http://bit.ly/WUhBM
  14. Gold Rush Paradigm: Most prospectors found little or no gold. Suppliers to prospectors made money from each prospector.
  15. 80-20-30 rule: The most successful marketers nurture the strongest relationships with their most profitable customers.
  16. 80-20-30 rule: A 5% increase in loyal customers results in profit increases of 25% to 85%, depending on your industry.
  17. 80/20/30 rule. If 80% of problems come from 20% of your clients, then cull the 20% and your profits rise by 30%. It works!
  18. Selling to the Fairtrade market as a producer or as a trader: the starting-point http://bit.ly/2tUg64
  19. 28 Reasons Why The CEO Is Afraid Of Social Media http://bit.ly/aXHjo by @jeffbullas
  20. Pareto Principle or 80/20 rule. Ex.80% of profits from 20% of clients therefore focus on 20% to leverage more profits