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Kumeugirl

  1. RT @danpankraz how ideas spread in social media - Weak links create buzz, strong links generate advocacy http://danpankraz.wordpress...
  2. client happy, team happy with online co-creation results in Asia. A great reminder of how creative people can be
  3. @tomderuyck change is happening, but some of what is positioned as old MR is just bad MR
  4. The Anthroguys reflect on analytics vs observation (at a time when MR thinks mass observation is new MR?) http://tiny.cc/OKQ0g
  5. Recommended RT @insites Download our ESOMAR Online paper here: http://bit.ly/2IgyTX
  6. @tomderuyck the word 'communities" spans a lot of different practices across the globe
  7. General Mills moves qual online through smaller, discovery based, and shorter communities http://tiny.cc/YhAT4
  8. RT @Netnoblography combine online idea generation with offline workshops for idea enhancement -M. Kuhn #ic09
  9. RT @duey23 MROCs aren't for everyone: high initial $ outlay, 6-12 month resource committment, strong IT skills #foc
  10. http://tiny.cc/tC9yJ oz research shows research enjoyment & return on effort is higher in focus groups than communities; not transformation
  11. Back in old media world - new ad to mark new Guinness strapline http://tiny.cc/C9woV
  12. RT @JHenning: Market Research at Microsoft: Evolution of the #MR Department, http://tr.im/msftmr -- recap of the keynote from #FOC
  13. RT@CMO_com Omniture & Forrester teamed report on current state of online marketing & measurement. t http://bit.ly/2Jxuxv (via @PaulaGray)
  14. Great paper by Monty Alexander showcasing Levi-Strauss thinking in MR semiotics on page 1 http://tiny.cc/ASZr6
  15. Claude Levi-Strauss dies; referenced in early qual thinking. Initial creator of bricolage concept; influencer on commercial semiotics
  16. Eric Schmidt's internet in 5 years dominated by chinese language & social media content http://tiny.cc/wzdJC
  17. Interesting examples of Unilever using social media in Asia http://bit.ly/SfDUS
  18. http://tiny.cc/CCkyP this technology could transform how we research ideas
  19. Kenya Hara on Japanese Aesthetics: http://bit.ly/pmz0Y @olishaw @iaintait
  20. Bricolage - more popular in conference papers than qualitative research practice? http://kumeugirl.com/